The Skinny Mirror Shark Tank Update – Shark Tank Season 7
Belinda Jasmine pitched The Skinny Mirror, a reflective solution for a slimmer appearance, on Shark Tank. Know why the ethical concerns led to no deal and the product’s post-show closure.
Belinda Jasmine hoped she reflected well on the Sharks when she pitched The Skinny Mirror, a patent-pending mirror that makes you appear 5-10 pounds slimmer, in Shark Tank Season 7 Episode 5.
About The Skinny Mirror
| Category | Details |
|---|---|
| Business Name | The Skinny Mirror |
| Founder | Belinda Jasmine |
| Industry | Consumer Goods, Home Decor |
| Product | Mirror that makes users appear 5-10 pounds slimmer |
| Investment Asked | $200,000 for 20% equity |
| Deal Status | No Deal |
| Valuation | $1 million |
Belinda created the Skinny Mirror when she was looking in an old mirror and thought she looked fat. She really wasn’t fat; the mirror had imperfections that made her appear ten pounds overweight.
She did some research and found that 50% of all mirrors had similar imperfections, so she invented the Skinny Mirror, which has a “slimming curve” built into it to give a more svelte reflection.
Ms. Jasmine ran a successful Kickstarter campaign in the Spring of 2015, raising over $7,500 to fund initial production and to raise awareness that beauty has a lot to do with perception and self-esteem.
Part of the Skinny Mirror philosophy is that you look as good as you feel, and you’ll feel better if you have a slimmer image staring back at you in the mirror.
The Skinny Mirror is made in the USA using reclaimed wood and eco-friendly materials. They come in a variety of sizes, including designs made for fitting rooms, and one mirror will set you back from $99 (for the Bare Naked version) to $675 for an extra-large, steel-framed mirror.
Belinda will even custom-make a mirror for you. They’re available at about a half-dozen retail outlets in the Santa Cruz/Carmel area, and on Amazon in limited quantities.
Could Belinda reflect well on a Shark and get an investment?
The Skinny Mirror Shark Tank Pitch
The segment opens with an “at-home” segment. Belinda was shown surfing, and she said she has an active lifestyle, but she still has self-image issues. Her car was “in hock,” and she had maxed herself out. She wanted a Shark’s investment to increase production.
Belinda entered seeking $200K for 20% equity in her business. She claimed the Skinny Mirror “set a new standard to see your true self.” It showed how you can feel good if you look good and invoked the old Billy Crystal routine that boosts confidence. She invited the Sharks on stage to try it out.
Daymond John said, “I need this!” Lori liked it too. Belinda explained the ideal distance is 3-5 feet from the mirror.
Mr. Wonderful said it supports a falsehood and called it a lie. When he asked her about sales, she said she had sold 350 units for $85K, mostly to retail locations and hotels. Kevin said it’s misleading. Belinda replied that her retail customers report that women buy more clothes when they look at themselves in the Skinny Mirror.
Robert Herjavec wanted to know if stores let people know they’re using a Skinny Mirror, and Belinda said she refused a big order because the store wanted her to remove the logo, and she wouldn’t do it.
Did The Skinny Mirror Get a Deal on Shark Tank?
Kevin said anyone can make this mirror; he was out and forbade any other Sharks from investing because ‘it’s all crap!’.
Mark Cuban said he could see the idea, but if it’s used to incentivize a purchase in a store, it’s not what he wants to be involved in. He was out. Robert understood the concept, but if customers look good in a store and they buy something, it’s dishonest. He was out.
Lori Greiner wanted to know why Belinda came up with the idea, and Belinda said ‘Fat Mirrors’ create a lot of body insecurity in women.
Daymond thought it was dangerous because it could make people live an unhealthy lifestyle. He was out. Lori understood that women wanted to look better, but she had a problem with stores using them. She was out.
Belinda left without securing a deal.
The Skinny Mirror Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Due to ethical concerns raised by the Sharks and limited retail adoption, The Skinny Mirror closed its business seven months after appearing on the show.
Belinda Jasmine no longer manufactures or sells the product, and the brand is defunct as of 2025.
Posts About The Skinny Mirror on Shark Tank Blog
Know more details about Bare Naked Skinny Mirror.
Where Can You Buy It?
As The Skinny Mirror is out of business, you can no longer purchase their product. Their official website and other social media pages are also inactive.
Quick Summary
- Belinda Jasmine sought $200,000 for 20% equity in The Skinny Mirror, a mirror designed to make people appear 5-10 pounds slimmer.
- The product uses a “slimming curve” to give users a more flattering reflection.
- Despite interest from the Sharks, concerns about the ethics of the product led to no deal being made.
Check out other Shark Tank Season 7 Episodes.
Curious to know about other businesses that appeared on the same episode? Check out their business updates!
