Tree T Pee Shark Tank Update – Shark Tank Season 5
Johnny Georges pitched Tree T Pee, a heartfelt passion and a water-saving innovation for farmers on Shark Tank. It now protects trees worldwide and brings in millions in revenue.
Johnny Georges entered the Shark Tank with a mission to save water, protect crops, and honor his father’s legacy. What started as a humble pitch turned into one of the most emotional moments in Shark Tank’s history and a business success story that’s still growing.
About Tree T Pee
| Category | Details |
|---|---|
| Business Name | Tree T Pee |
| Founder | Johnny Georges |
| Industry | Agriculture |
| Product Type | Water-saving and frost protection device for trees |
| Deal Status | Deal secured with John Paul DeJoria |
| Investment Asked | $150,000 for 20% equity |
| Deal Outcome | $150,000 for 20% equity |
| Valuation | $750,000 |
Tree T Pee is the brainchild of Mr. Johnny Georges of Arcadia, Florida, and he’s looking for some help in the Shark Tank Season 5 Episode 7 to help his business grow. The company has been around since 1986, and its primary benefit is to help growers in the citrus states reduce water consumption.
Invented by Johnny’s late father, Rick Georges, the Tree T Pee is a water-saving and frost-protection cone designed for young trees. It’s not just a money-saver; it’s a sustainability win, especially in drought-prone regions.
The Tree T Pee is a cone made from recycled plastic that protects the roots of young trees during unexpected freezes. In the warm, southern climates, water consumption per tree is reduced from 25,000 gallons per tree per year to 800 gallons per tree.
In addition to conserving water, it provides frost protection during the occasional and potentially catastrophic southern frost.
When things get chilly in Florida, thousands of acres of citrus trees can be lost; good frost protection can mean the difference between a bountiful harvest and bankruptcy for an orange grower. It also comes in custom colors and can have logos printed on them. There are currently tens of thousands of Tree T Pees in use, and the ever-expanding need for water conservation assures there will be continued applications for this product in years to come.
Check out other Shark Tank Season 5 Episodes.
Tree T Pee Shark Tank Pitch
Johnny Georges introduced the Tree T Pee, a cone-shaped container that conserves nearly 25,000 gallons of water per tree per year by directing water straight to the roots, unlike traditional irrigation systems, where only 10% of water reaches the tree.
The product costs $2.95 to make, and Johnny sells them for $4.50. He’s sold over 127,000 units, and they last for 20 years. He then tells how his dad invented the product. Mark wants to know if Johnny has approached any distributors, and Johnny reveals he’s only selling to people he knows.
While Kevin O’Leary challenged the low-profit margin, Johnny stood firm, explaining that he didn’t want to overcharge fellow farmers. Kevin bowed out, saying the margins weren’t enough to justify investment.
But guest Shark John Paul DeJoria saw more than just numbers; he saw purpose.
What Makes Tree T Pee Unique?
Tree T Pee isn’t just another farm tool; it’s a water-saving solution with a heart. What sets it apart is its ability to reduce water usage by up to 93% per tree, from 25,000 gallons a year to just 800. That’s a game-changer for farmers in drought-prone areas.
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It’s also made from recycled plastic, helping the environment while protecting young trees from frost. And it’s durable, lasting up to 20 years, and affordable, with a price point that keeps the everyday farmer in mind.
Most importantly, this brand was built out of necessity, not just profit. It was invented by a farmer, and for farmers, that mission-driven origin is something you don’t see every day.
Did Tree T Pee Get a Deal on Shark Tank?
The segment opens in Johnny Georges’ hometown and shows him working in orange groves. Johnny comes into the Tank and asks for $150K for 20% of the company. He starts to tell the story and gets a bit flustered. He then demonstrates how Tree T Pee and discusses the economics of the product. Mr. Wonderful gets it and asks why he isn’t selling it in California.
Mark wants to know why he doesn’t sell them for $7 each, and Mr. Wonderful thinks it should be $12 each. Johnny wants to keep the price down because farmers can’t afford it.
Mr. Wonderful goes out, and JP DeJoria says he’ll give Johnny $150K for 20% because he thinks Johnny is doing the right thing. A grateful Johnny accepted the deal on the spot. It was a tear-jerker of a segment. Even Mr. Wonderful got misty-eyed!
What Happened to Tree T Pee After Shark Tank?
Although the presentation was emotional, the business relationship between Johnny and JP has been solidly founded in mentorship. JP has taken pride in leading Johnny to new connections, helping him move the Tree T-Pee into select Home Depot stores for distribution not only to farmers but to individual homeowners.
The pair are working together to bring the product to the international market in hopes of expanding not only the business but also the benefits plastic cones can bring to drought-ridden areas around the world.
The Tree T-Pee started out as a business that was meant to honor Johnny’s father and has grown into something much larger than he could have imagined. It seems as if Johnny made an excellent partner in JP, and the company is growing steadily.
Business Growth
The response to Tree T Pee’s Shark Tank appearance was nothing short of explosive. Within just 24 hours of the episode airing, Johnny Georges received over 56,000 emails, proof that his message struck a chord with viewers nationwide. Orders poured in, and thousands of Tree T Pees were sold almost overnight as awareness of the product’s water-saving potential spread.
From there, the company saw steady, meaningful growth. The company partnered with Home Depot, expanding beyond direct-to-farmer sales and reaching a broader customer base. With improved distribution and an online presence, Tree T Pee became more accessible to farmers across the U.S. and around the world.
Financial Updates
Financially, the business hit its stride. While the original retail price was just $4.50, the cost of the product increased to $9.95, a price point still considered farmer-friendly. And the market responded well. Annual revenue reached $5 million by late 2021. By 2024, the company was valued at over $100 million, which is the estimated net worth.
Tree T Pee also went global, gaining traction in regions like Europe, Australia, and the Middle East. Johnny’s mission to help farmers conserve water didn’t just grow, but it flourished. And it all started with a simple pitch and a whole lot of heart.
Read more details about Tree T Pee on the Shark Tank Blog.
Where Can You Buy It?
Tree T Pee is available on the company’s official website and in select Home Depot locations. The product now comes in various colors and can also be customized with farm logos. It’s used by farmers, homeowners, and agricultural organizations looking to conserve water and reduce environmental impact.
Check out their Facebook page for more details.
Quick Summary
- Johnny Georges seeks $150,000 for 20% equity in Tree T Pee.
- The product is designed to conserve water and protect citrus trees from frost, with a goal to expand beyond Florida.
- Tree T Pee has reached $5 million in annual revenue by December 2021 and is now available worldwide as of April 2024.
More products from the Shark Tank Season 5 Episode 7! Check out the updates of other businesses that participated alongside Tree T Pee.
My question about the treetp is as we live in south Florida where it is very hot does the teepee allow for the heat to escape and not fry the plant. Question arising from if having to place coverings over plants if we get a cold spell and then told that we must remove the coverings the next day in order not to damage the plants. Thanks. Am glad he was able to get some assistance. Keep up the good work.
Cg
Luckily, water is a coolant.
i would like to order one,what should i do…..
Contact them via their webpage maybe?
I love Johnny! I haven’t watched shark tank until last week. Having said that I’ve had a minor surgery in which I’ve been left to do nothing but watch TV. I’ve been marathon watching shark tank and am about up to date. OF ALL THE EPISODES AND PEOPLE JOHNNY IS MY FAVORITE BY FAR!!!
Saving clean water will become increasingly more important. You’re not only saving money, you’re saving a lot of Earth’s resources Johnny. I loved that you were selling it for an idealistic price, you’re kind hearted.
It’s good to read that JP has been able to excellerate your fathers idea into further expansion by showing the sometimes necessary business side of things to make an even bigger impact.
All the best, keep it up!
Saving clean water will become increasingly more important. You’re not only saving money, you’re saving a lot of Earth’s resources Johnny. I loved that you were selling it for an idealistic price, you’re kind hearted.
All the best, keep it up!
Hi everyone, for the reason that I am really eager to read this weblog’s post to be updated regularly. It includes good information.