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Groove Book – Photo Book App

groove book photo book appGroove Book founders Julie and Brian Whiteman are taking new school technology and putting it in an old school package with their popular photo book app. They hope the Sharks will get in the groove in episode 515 on January 10.

The Groove Book photo book app is a free app, available on the Apple iStore, that helps people organize their smart phone photos the old-fashioned way: as printed pictures in a small photo book. Once you download the app, you can subscribe to the Groove Book service for $2.99 per month; subscribers get a 4.5” x 6.5” photo book with 40-100 pictures delivered each month. The pictures are automatically downloaded from your smart phone’s photos, so there’s nothing to think about.

Subscribers can control which photos get printed each month – after all, who wants that close-up of your eyeball from a failed “selfie?” The photos in the book are perforated for easy removal, if that’s what you want to do with them. You can cancel or suspend the service at any time and even share books with friends and family.

My Take on Groove Book

Every Christmas, I print up a fancy photo book for my parents with a “year in review” theme. They enjoy looking through it and it’s a cherished gift each year. Groove Book accelerates that process and brings it to a monthly level. Knowing how well received our annual books are, I can only imagine what my parents would say if they got monthly photos; they would LOVE IT. As a “grandparent photo management app” alone, Groove Book is a winner.

What puzzles me is how they make money. $2.99 barely covers shipping the photo books, let alone printing them. My guess is Groove Book helps capture people and their photos for “up sell” opportunities, whether it be additional photo books from the phone or other, premium photo products and printing services.

Do Sharks get in the Groove?

Apps are always a conundrum in the Shark Tank. The Sharks either love them or hate them, with very little grey area. Groove Book is around two years old as of the original air date – very “old” for an App. If they’ve been around for two years, they either have a bottomless bucket of venture capital or they’re making money. My guess is the latter.

Groove Book is a cool concept, even the Sharks are sure to see the simplicity and value of the product. The Sharks will likely have the same question I did: “How does this app business make money?” Mark Cuban seems the most logical “target” for the Whitemans, but the other “techie Sharks” may like the business, too. I don’t think Daymond or Lori will make a play for Groove Book, but if the Whitemans can answer the money question authoritatively and their balance sheet is good, they will field multiple offers. I’m “IN” with an extra book every month for my mom!

See what Groove Book fans say in this video:

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob and more.


  1. Maybe the Whitemans would be shocked to know that Shutterfly is besmirching their fine concept and making me very dissatisfied. All I want to do is buy a gift certificate for my family member. I do not want an account for myself that I would have to cancel. Sell the gift certificate and let the recipient download the app and create the product. Guess I’ll buy something else – this makes me quite uncomfortable

  2. Dorothy Reed says


  3. I was contemplating signing up for this service and I am glad I took the time to read the posts. If anyone is foolish enough to go forward with a purchase, it’s on them. How disappointing. It seemed as though it could have been a valuable product. What concerns me most is that the second post is clearly TRYING to have this company resolve the issue. I see no solution to their FRUSTRATED post. The post is dated January 19, 2015 and there is still no apparent solution. REALLY?

  4. I have paid for 5 groovebooks now and have only receive two! What is your problem I want out of this stinking thing! Going to the bank and then to the better Business bureau if you do notget this fixed!!!!

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