Pronto Bev Instant Wine Chiller

Rob Merlino

pronto bevAlexander Simone hopes he has more success pitching Pronto Bev to the Sharks than he did when he first โ€œinventedโ€ it. When he was a frat boy back in 2013, he wanted to sip some wine with a young lady in his frat house. Unfortunately, all he had was warm white wine. He wanted to impress her, so he concocted a contraption with ice, salt and a jug to chill the wine quickly. It DID chill the wine, but it was salty, watered down and nearly undrinkable. Iโ€™m presuming he didnโ€™t get the girl either.

Fast forward a few years and he thought about building a โ€œrealโ€ prototype of his chilling contraption for anย  Entrepreneurial Marketing class he was taking. The prototype worked, but it looked like something out of a moonshinerโ€™s nightmare. After 13 tries, he had a real working prototype, thatโ€™s when the real work began.

Alexander quit his job and took off for San Francisco with little money and a lot of fear. He decided IndieGoGo was the way to get his product built quickly. Luckily, he hit the jackpot and raised enough money to cover his goal โ€“ย $61,317 to be exact. While he was running his IndieGoGo campaign, he was also filming Shark Tank. While he has the cash for production, he hasnโ€™t delivered yet and is still figuring out where to manufacture. He likely needs a Shark to help him source production and to boost his finances.

My Take on Pronto Bev

Iโ€™m not a wine guy. I like beer and martinis. I usually keep a bottle of vodka in the freezer to keep it ice cold, but every once in a while, I need to chill a warm bottle. This is where Iโ€™d use it. Icing vodka in a mixer waters it down too much, if I could get the chill without that, Iโ€™d use it.

My parents are wine people and they sometimes forget to chill their white wine. In fact, this happened just a few nights ago and I mentioned Pronto Bev to them. They seemed intrigued and it is the type of gadget theyโ€™d enjoy. They have all kinds of wine related gadgets and items and theyโ€™d love a Pronto Bev. For that reason alone, I am in.

Will the Sharks want a Sip?

I can already hear Kevin Oโ€™Leary talking about the Confrรฉrie des Chevaliers du Tastevin. He brings it up anytime thereโ€™s a wine product in the Tank. Kevin doesnโ€™t always invest in wine products, but he ALWAYS brings up his โ€œsecret wine society.โ€

Mr. Wonderful is the best SHark for this product. It fits into his โ€œsomething wonderfulโ€ platform as it makes a great gift for newlyweds โ€“ particularly those who like wine. Itโ€™s also unique. There isnโ€™t another product like it on the market. With its accompanying aerator and its proprietary โ€œProntoGelโ€ for cooling, he may get a bid from Oโ€™Leary.

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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