Pluie Shark Tank Update – Shark Tank Season 14
In Shark Tank Season 14, Addie Gundry and Brittany Hizer introduced Pluie, an antimicrobial changing table for public restrooms, for investment. They walked away without a deal!
In Shark Tank Season 14 Episode 16, Addie Gundry and Brittany Hizer hope to clean up and get a deal for Pluie, their antimicrobial changing tables for public restrooms.
About Pluie
| Category | Details |
|---|---|
| Business Name | Pluie |
| Founders | Addie Gundry and Brittany Hizer |
| Industry | Public Restrooms and Sanitation |
| Product | Anti-microbial changing table with UV-C light sanitation |
| Funding | $650,000 (friends and family), $1M, $2M |
| Investment Asked | $500,000 for 5% equity |
| Deal Status | No Deal |
| Valuation | $10,000,000 |
Addie is a former chef and food writer, and Brittany is a former designer of exercise equipment. When they started having kids, they realised how disgusting public changing tables are, so in 2018, they started their business. They sell their patented UV-C light system that sanitizes the changing surface within 60 seconds to public spaces all over the country.
The way it works is simple. Once you’re done changing your baby’s diaper, close the lid, and the UV light sanitizes the changing surface in 60 seconds for the next user. The Pluie kills 99.9% of bacteria and viruses, including E. coli, Influenza, and Coronavirus.
Using the product eliminates the need for chemical cleaners, reducing the amount of chemicals potentially left behind to cause irritation to a child’s skin and staff cleaning time.
At $2899, it’s meant for institutional use. Pluies are installed in airports, amusement parks, hospitals, stadiums, malls, and many other public spaces all over the USA.
They also sell changing tables without UV technology for places with no electric access for $1699. Both models feature a foam changing surface that is water-resistant, leakproof, and easy to clean. The units mount on the wall and fold out for use. The ladies likely want a Shark to help them grow into more public spaces.
Check out other Shark Tank Season 14 Episodes.
Pluie Shark Tank Pitch
Addie and Brittany enter the Shark Tank seeking $500,000 for 5% of their company. They talk about how disgusting public diaper changing tables are. Addie recalls a time when her son had a diaper “blowout” and all she could find was a gross changing table. She didn’t know when it was last sanitized or what germs were festering on it.
Addie shows Pluie to the Sharks and how the UV light sanitizes it after each use. The light eliminates 99.99% of bacteria and viruses in 60 seconds. There are handles to hang a diaper bag on it, leaving mom’s hands free.
Kevin says the sales cycle must take forever. The tables are in Dallas/Fort Worth airport, CVS, Equinox, Old Navy, Top Golf, Costco, Simon Property Group, Westfield, Legoland, and more. In total, they have 115 locations with 2-3 tables. They’ve sold about 300 tables.
The UV version costs $1312 to make and sells for $2699. Kevin thinks electrical upgrades and price will be a big issue. The women say that hasn’t been the case.
Brittany spent 15 years in product development with commercial fitness equipment, fishing boats, and now diaper changing tables. She was the first female president of an $80 million fishing boat business. She met Addie through a former colleague.
Addie, a physics major, dropped out of college to attend culinary school. She worked as a chef in some fancy restaurants and then worked for Martha Stewart. She went back to college while working for Martha and completed her degree. Addie filed her utility patent in 2019 and raised $650,000 from friends and family at a $4 million valuation.
In 2021, they raised $1 million at an $8 million valuation. In 2022, they raised $2 million at a $20 million valuation.
Did Pluie Get a Deal on Shark Tank?
No, it did not secure a deal.
Robert says they raised $3.6 million at a $20 million valuation, yet they’re asking the Sharks for money at a $10 million valuation. Addie says they’re looking for a strategic partner to help accelerate their growth. They have $1.4 million in the bank.
The company has about $550,000 in pending orders. In summer 2022, they had $150,000 in booked revenue, and they expect to lose about $500,000. They lost $1 million in 2021.
Kevin says they’re basically pre-revenue; he’s out. Daymond thinks big retailers will cut back in the next few years; he’s out. Robert thinks companies won’t spend five times the cost of something they already have; he says he doesn’t like the valuation and goes out.
Addie asks if he’d consider a lower valuation, and Mark asks how low. Addie says they came into the Tank to accelerate their growth. Mark can’t understand why people aren’t ordering more, and Lori says they already have changing tables in place. Mark says it doesn’t add up; he’s out. Lori says if she had a high-end business, she’d buy it, but it’s a pricey product; she’s out.
Pluie Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. In March 2023, shortly after airing, the Indianapolis airport installed 50 units. The women also introduced the Pret Changing Mat, a portable neoprene changing mat, for pre-order in June 2023.
The estimated net worth of Pluie ranges between $11-$12 million, as of 2025.
The Shark Tank Blog will follow up on Pluie & Addie Gundry and Brittany Hizer as more details become available.
Posts about Pluie on Shark Tank Blog
Where Can You Buy It?
Pluie products can be purchased directly through their official website. Check out their social media pages for more updates: Instagram and Twitter.
Quick Summary
- Addie Gundry and Brittany Hizer presented Pluie, a UV-C light sanitizing changing table.
- Pluie eliminates 99.9% of bacteria and viruses, reducing the need for chemical cleaners.
- They sought $500,000 for 5% equity, with existing installations in 115 locations across the USA.
More products from this episode! Check out other businesses that participated alongside Pluie.
