Woof Shark Tank Update – Shark Tank Season 14
Woof’s pet safety app made a strong debut on Shark Tank Season 14, but encountered critical hurdles and new opportunities post-show.
Arsalan Khodabandelou seeks a Shark for Woof, his pet well-being app, in Shark Tank Season 14 Episode 16. Arsy got the idea for Woof after he was almost in an accident. He worried that if he were in an accident, his three dogs could be stuck in his apartment for days or worse. That’s why he created this app, which, presumably, can work for any kind of pet.
It works by setting a geo-location timer for your home address. Say you work 9-5 and set your timer from 8:30 to 6:30. If you don’t return within the pre-set time frame, the app “activates.”
First, it will reach out to you, next to your pre-set emergency contacts, and if nobody can be reached, the company will initiate a well-being check to keep your pet safe. The app also creates a “pet passport” with all your pet’s vital information for would-be caregivers. You can also email your pet’s info to a pet sitter.
All these features cost $2.99 per month or $29.99 per year. Woof has been in business for four years and has a five-star app store rating. They must be doing something right. We’ll find out what they want Shark’s cash for when Arsalan “woofs it up” in front of the Sharks.
Check out other Shark Tank Season 14 Episodes.
About Woof
| Category | Details |
|---|---|
| Business Name | Woof |
| Founder | Arsalan Khodabandelou |
| Industry | Pet Care Technology |
| Product | Pet well-being app with geolocation and emergency alerts |
| Funding | Secured $50,000 in seed funding |
| Investment Asked | $100,000 for 10% equity |
| Deal Status | No Deal |
| Valuation | $1 million (at the time of Shark Tank pitch) |
Woof Shark Tank Pitch
Arsalan enters the Shark Tank seeking $100,000 for 10% of his company. He says Americans love their pets and over 70% of American households have a pet. He asks what would happen to those pets if their owner had a car accident, heart attack, or Shark attack. That scenario terrifies him. That’s why he created Woof: if something unexpected happens, your pets can be rescued.
The app uses a geolocation timer that starts when you leave home and stops when you return. If the timer expires, Woof’s support structure kicks in. First, they try to contact you, then your emergency contact list, and then they initiate a wellness check.
The app has been out 3 months and there have been 4 instances of support, none of which has escalated to a wellness check. If it did get to that stage, local authorities would take the animal(s) with them and place them in an animal welfare shelter until one of your contacts (or yourself) came to claim them. Robert calls them a concierge service, and Arsalan concurs.
Arsalan almost got in a car accident, and his dogs’ lives passed before his eyes. He knew he could solve the problem with technology. The app costs $2.99 per month or $29.99 a year. He has 317 downloads and 102 subscriptions. He’s only spent $2400 in marketing; the rest is bootstrapped. The app can be used for any pet, too.
Did Woof Get a Deal on Shark Tank?
Daymond has concerns about the name not being owned by Arsalan; he’s out. Robert says he’s catering to a small percentage of people who don’t have friends or family nearby; he’s out. Lori gets it, but it’s not for her; she’s out.
Kevin sees the merit of the business, but he’s still out. Mark doesn’t see a path to a big return, either; he’s out, too.
Woof Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. As of June 2023, the first rerun of this episode is just three months after the original air date. Shark Tank Blog team contacted Arsalan for subscriber info, and he told them about his progress.
Since the original air date, he has had 3000+ downloads and 500+ subscribers. He also received $50,000 in seed funding, which he plans to use to run ads to “drastically increase his user base.” He says he hasn’t spent a dime on advertising in several months.
A redesigned version of the app was set to come out in July 2023. Arsy said he’s talking to multiple VCs about a big investment in Woof.
The estimated net worth of Woof is around $1.1 million as of 2025.
The Shark Tank Blog will follow up on Woof & Arsalan Khodabandelou as more details become available.
Posts about Woof on Shark Tank Blog
Where Can You Download It?
The Woof app can be downloaded from their official website and from the Google Play Store or the Apple App Store. It is available for free download with in-app subscriptions. Check out their social media for more updates: Facebook and Twitter.
Quick Summary
- Arsalan Khodabandelou created Woof after a near-accident made him worry about his dogs being stranded.
- The app’s unique geolocation timer and emergency contact features provide peace of mind for pet owners.
- With 317 downloads and 102 subscriptions in just three months, Woof quickly gained traction and secured $50,000 in seed funding.
Curious to know about more products from this episode? Check out other businesses that participated alongside Woof.
