Ken Heove, Monique Keefer and Ryan Guay want to blow up a deal for Flated, the world’s first inflatable truck topper and other inflatable automotive accessories line, in Shark Tank episode 1419. The three entrepreneurs and a fourth partner started the business at the beginning of the 2020 Covid-19 pandemic. They wanted to use the same materials used in inflatable paddleboards to create affordable and durable truck accessories. All three of the entrepreneurs have extensive experience with outdoor brands.
The secret sauce for all their products is they inflate and deflate easily for storage and use. The Air Topper is for people who want a covered space over their pick up truck bed but don’t want a permanent cap. Their Air Carrier is a roof top “locker;” kind of like Thule racks, but inflatable. The Air Deck is an inflatable mattress that allows for storage under it. All products, when deflated, fit into a small duffle bag for easy transport and storage.
Pricing is varied depending on the product. For instance, the Air Topper is $1899 for a standard sized pick up bed which is comparably priced with a hard cap. The Air carrier is $629, also comparably priced with quality hard roof top carriers. The Air Deck at $549 is pricier than other pick up truck air mattresses. They currently sell from their website, REI.com and various auto after market specialty retailers. They likely want a Shark’s help getting broader distribution.
Company Information
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Posts about Flated on Shark Tank Blog
Flated Shark Tank Recap
Ken, Monique and Ryan will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and recurring Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Flated will be available on Shark Tank Blog once this episode airs.
Flated Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Flated & Ken Heove, Monique Keefer and Ryan Guay as more details become available.
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