Boom Boom Shark Tank Update – Shark Tank Season 10
Boom Boom pitched aromatherapy inhalers and seeks investment for expansion on Shark Tank.
Highlights
- Boom Boom is a pocket-sized aromatherapy inhaler made by Chelsea and John Pinto. It’s designed to make users feel awake, focused, and full of energy, kind of like a “nose energy drink.”
- They appeared on the TV show Shark Tank. The investment asked was for $300,000 for a 10% share in their company.
- The entrepreneurs could not secure any deal on the show.
About Boom Boom
| Category | Details |
| Founders | Chelsea and John Pinto |
| Product Type | Pocket aromatherapy inhalers, roll-on essential oils, and lip balm |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $300,000 |
| Equity Offered | 10% |
Chelsea and John Pinto hoped the Sharks would smell a deal when they pitched Boom Boom, their pocket aromatherapy product, in Shark Tank episode 1004. Their product is a Chapstick-sized tube filled with essential oils and scents designed to “help you stay focused and feel refreshed.” It’s kind of like an energy drink for your nose.
The Pintos discovered the idea while traveling in Thailand. They saw people all around them using nasal inhalers. Foreigners in Thailand called them “The Wonder Vapors,” and the Pintos brought some home to the States with them. They spent three years developing their version of the product, which eventually became Boom Boom.
The product claims to “rejuvenate your mind, refresh your senses, and increase your focus… all without harmful chemicals or sugary energy drinks.”
The Pintos likely wanted a Shark’s help with distribution. Would the Sharks find it interesting enough to invest in the venture?
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Inside The Boom Boom Pitch On Shark Tank
Chelsea and John entered the Shark Tank seeking $300k for 10%. They told their backstory and gave their pitch, then handed out samples to the Sharks. The Sharks tried their samples and felt invigorated. There were two other inhaler brands on the market at the time, but they seemed “mediciney” in comparison.
In 2017, the company generated $754,000 in sales and projected $1.1 million in 2018. 20% of sales came directly from their website, 30% were on Amazon, and the rest were wholesaled to distributors. Each unit cost 70 cents to make, and they sold for $7.95 on their website.
Profits that year were $125,000. The products are made in California, and John said he could reduce production costs by increasing volume. He refused to manufacture offshore because he wanted to maintain high quality.
They wholesaled the product for $1.50—not great margins—and retailed it for $3.99. John revealed he owned 36% of the business, and another co-founder owned 36%. Two other investors held a combined 25%.
Read more posts about Boom Boom – Pocket Aromatherapy on the Shark Tank Blog.
What Makes Boom Boom Unique?
The Boom Boom product is an all-natural nasal inhaler. It has many qualities. They use effective ingredients to make their products more efficient.
The product line includes nasal inhalers (think Vicks inhaler), roll-on essential oils, and lip balm. The inhalers are the main product, and they come in five scents: Winter Mint, Melon Drop, Tropical Rush, Cinnamint, and Berry Breeze.
The inhalers claim to provide “lifted mood, increased focus, and enhanced breathing.” They’re also good for clearing a stuffy nose. At $19.95 for a three-pack, they’re priced similarly to a Vicks inhaler.
Did Boom Boom Get a Deal on Shark Tank?
The entrepreneurs shared their business details with the Sharks. Then the Sharks began sharing their views on the business:
- Kevin expressed that he couldn’t justify the valuation and decided not to invest.
- The product didn’t resonate with Lori. So, she chose to pass.
- Charles doubted whether people would use it regularly and opted not to move forward.
- Mark had concerns about the margins and declined to make an offer.
- Robert liked the product but wasn’t comfortable with the valuation. He offered $300,000 for 36%.
John asked if Robert would consider going down to 20%, but when Robert refused, the founders declined the offer and left without a deal.
Growth Journey: What Happened to Boom Boom After Shark Tank?
The Shark Tank Blog tracks the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs and the company, as well as anything that happened after the show.
After the show, John told Forbes, “Had we accepted the 36% offer, that equity would have been split between me and the other co-founder, which would essentially make the investing shark majority owner and not something that we could feel comfortable with.” On show night, they did around three and a half months’ worth of sales.
As of October 2020, the company has expanded to over 6000 retail locations, including Walmart and CVS. Approximately 800 of those locations are Walmart stores. They now have a full Amazon Store, too. As of November 2022, the company is still in business and is earning.
In April 2024, they hit $20 million in lifetime sales. At this time, they also started a WeFunder Campaign with a $1 million goal. The campaign runs through July 17, 2024, and at the time of this update, it had raised $699,784. The funds will be used to amp up production for 4000 new retail outlets. They are currently in 13,000 outlets.
As of May 2025, the company is estimated to make $4-$5 million in annual revenue. Boom Boom’s estimated net worth is around $4 million.
Where Can You Buy It?
You can usually find them at big stores and drugstores. It will be where they keep the health and beauty items. Or, if it’s easier, just hop online! Their official website and places like Amazon have all the different pleasing scents you could want.
So, you can shop in person or even from your couch. Now, getting your hands on a Boom Boom is pretty simple. To stay in the loop about new scents and deals, you might also want to check out the company’s pages on Facebook and Twitter.
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Quick Summary
- Chelsea and John Pinto pitched Boom Boom, a pocket aromatherapy product, on Shark Tank.
- Faced questions about the product’s market viability and margins from the Sharks.
- Left without a deal despite significant sales figures and growth potential.
FAQs
1. Is Boom Boom from Shark Tank still in business?
Yes, they are still selling their inhalers.
2. What are the benefits of Boom Boom?
It can help clear your nose. The product gives you a refreshing feeling. It may be able to help you focus better.
3. How long does the Boom Boom nasal stick last?
Each stick should give you many sniffs. One stick lasts for up to a month.
Check out other businesses that appeared on Shark Tank Season 10 Episode 4:
