Kelsey Witherow feeds the Sharks some of her Doughp – snackable cookie dough in a variety of flavors – in Shark Tank episode 1021. Witherow spent ten years at Intel doing product marketing, but she had a dark secret. Witherow was an alcoholic. She got sober in 2015 and rediscovered her love of baking. She loves cookies and cookie dough.
A self-professed “sometimes vegan,” Kelsey looked for a substitute for raw eggs in her Doughp cookie dough so she wouldn't get sick. Once she perfected her recipes, she wanted to share them with the world. In 2017, she opened a small kiosk on Pier 39 in San Francisco and did corporate catering gigs. Now she has Doughp at AT&T park and in Las Vegas at the Miracle Mile Shops in Planet Hollywood. The retail shops feature the cookie dough plus “mocktails” and milk shots.
Doughp is a socially conscious business, too. Kelsey gives a portion of her profits from her sales to organizations that help people struggling with addiction. She also uses a non-profit co-packer that employs disadvantaged folks and people trying to stay sober.
In addition to the retail locations, she ships wholesale cookie dough and sells direct on her website. It's a tad pricey – $69 for a six pack of four ounce containers of cookie dough. She likely wants to expand the retail business while rolling out more direct to consumer offerings. Will a Shark offer this business some dough?
Doughp Company Information
Posts about Doughp on Shark Tank Blog
Doughp Shark Tank Recap
Kelsy will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Barbara Corcoran that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on Doughp will be available on Shark Tank Blog once this episode airs.
Doughp Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Doughp & Kelsey Witherow as more details become available.