Eggmazing Egg Decorator (Easter Product) Shark Tank Update – Shark Tank Season 9
Curtis McGill and Scott Houdashell presented the Eggmazing Egg Decorator on Shark Tank, seeking investment to expand their seasonal egg-decorating business.
Founders of the Eggmazing Egg Decorator, Curtis McGill and Scott Houdashell, pitched their business on Shark Tank (Image Credit: Shark Tank)
Are you also a big fan of Easter and love decorating eggs? However, nobody likes it when it gets messy, right? The Eggmazing Egg Decorator has a mess-free solution for every egg-lover.
Founders of the Eggmazing Egg Decorator, Curtis McGill and Scott Houdashell, hoped to “egg-cite” the Sharks in Shark Tank episode 921. Houdashell invented the product out of his love for decorating Easter eggs. Just like everyone else, he hated the mess it created. In 2015, he began tinkering with the idea of making egg decorating easier and more fun. After nearly a year of fiddling and testing, he sourced a manufacturer and got ready for production.
Houdashell initially started by running a successful Kickstarter campaign that raised $7,736 in December 2016. He executed well and had the Eggmazing Egg Decorator in the customer’s hands by Easter 2017.
Would the Sharks be “egg-static” about this business was the question?
About Eggmazing Egg Decorator
| Category | Details |
| Founder (Plural if multiple) | Curtis McGill and Scott Houdashell |
| Product Type | Battery-operated egg decorator and ornament maker |
| Funding (Pre-Shark Tank) | $7,736 |
| Investment Asked | $350,000 |
| Equity Offered | 7% |
What Happened on the Shark Tank Episode?
Curtis and Scott entered the Tank seeking $350,000 in exchange for 7% equity in their business.. They brought a lively energy with them. Scott dressed up as the Easter Bunny to add charm to the pitch. They explained how egg decorating hadn’t changed for generations. Dunking eggs in dye was smelly and messy; their method was fun and clean. They demonstrated how it worked, and then Curtis’s kids handed out samples.
After the Sharks donned bunny ears and looked at the samples, Curtis’s kids left the stage with his wife. Kevin wanted to know how they came up with the idea. Back in 2015, Scott was using the old vinegar and dye tablet method to color eggs with his kids and wanted to find a better way. He got out a glue gun and an electric screwdriver and built the first prototype. Kevin was intrigued but thought it was too seasonal.
He explained that they ordered 10,000 units, which were delivered on March 1, 2017. They sold all 10,000 units in 23 days, generating $150,000 in revenue and netting profits between $45,000 and $50,000. The original cost was $19.99 in their first production run and increased to $24.99 for the second. They even found one listed for $120 on eBay.
When Barbara asked about pre-orders for the following Easter, Scott explained they had secured $1.2 million in purchase orders. Their production cost, including packaging, was reduced to $4.71 per unit, with a wholesale price of $12.50. All their orders were non-returnable. Kevin was impressed.
Read more posts about Eggmazing Egg Decorator on the Shark Tank Blog.
What Makes Eggmazing Egg Decorator Unique?
The Eggmazing Egg Decorator works by placing a hard-boiled egg into a battery-operated set of rubber wheels. As the wheels spin the egg, all you need to do is hold a magic marker against the egg. VOILA! Each egg is uniquely decorated with ease and no mess!
The Eggmazing Egg Decorator is different from regular egg decorating because:
- Decorates eggs without making a mess (no dyes).
- Uses special markers that dry fast.
- The decorator can be used again and again.
- Easy for kids and adults to use.
- The company also makes similar decorating tools for Christmas and dinosaur eggs.
Did Eggmazing Egg Decorator Get a Deal on Shark Tank?
Curtis further explained that half of the orders were for their sister product, The Treemendous Ornament Decorator. It retailed for $29.99 and came with three ornaments and eight markers. Kevin balked at the price. He said people don’t decorate ornaments the same way they do Easter eggs. After listening to the pitch, sharks started offering deals:
- Shark Kevin offered $50,000 plus a $300,000 loan at 13% interest in exchange for 33% of the company. Robert exclaimed, “That’s egg-scrutiating!” After Curtis stated he was doing this for his kids, Kevin dropped the interest rate to 11%.
- Barbara had misgivings about The Treemendous Ornament Decorator. She still offered $350,000 for 15%. This was supposed to be half in cash, and half as a credit line at a rate set by her bank. She said she’d fund them as long as they had purchase orders.
- Kevin then countered with a $300,000 loan at 7% plus $50,000 in cash for 20%.
- Lori jumped in and offered $100,000 plus a $250,000 loan at 7% for 12.5% of the company.
- Robert chose not to make an offer.
- Then Barbara offered a straight $350,000 loan at the lowest rate she could get for 10% of the business.
- Lori countered with $350,000 for 10% plus a $2 royalty on each unit until she was paid back. Half her royalties would go to a charity of Curtis and Scott’s choice.
Mark said it was a good deal, and they accepted Lori’s offer.
View this post on Instagram
What Happened to Eggmazing Egg Decorator After Shark Tank?
The Shark Tank Blog keeps track of the businesses that appear on Shark Tank. We provide updates and follow-ups about entrepreneurs and the company, and anything that happened after the show. The deal with Lori closed. Since the show aired, the Eggmazing Egg Decorator has been widely available at Walmart, Target, and Amazon.
In the calendar year following the original air date, the company did $12 million in sales. It now retails for $29.99, and The Treemendous Ornament Decorator is $34.99.
The business got an update segment in Season 10, Episode 1018, which aired three weeks before Easter in 2019. In the segment, they introduced new kits for Christmas and Halloween. They also launched a dinosaur egg decorating kit. It had an egg and a small dinosaur toy inside.
In 2020, Walmart sales were up by 226% compared to the previous year. Amazon sales skyrocketed by 4400%. It became difficult to find the kits in stores too.
As of July 2022, the company had revenues of $5 million annually. In late 2023, the company announced a partnership with iconic Peeps Candy to produce Peeps-branded egg decorating kits. They were available for Easter 2024. By July 2024, the company was doing in excess of $5 million in yearly revenue. In 2025, it is still in business.
Where Can You Buy It?
If you are interested in coloring some eggs the mess-free way, try the Eggmazing Egg Decorator. Find it on their official website. You might also spot it in your local stores, bringing the fun right to you! The product is available on Amazon as well. Check out their Facebook or Twitter for more details.
Quick Summary
- Curtis McGill and Scott Houdashell pitched the Eggmazing Egg Decorator, seeking $350,000 for 7% equity. They secured a deal with Lori Greiner for 10% equity plus a $2 royalty per unit until repaid.
- The Eggmazing Egg Decorator offers a mess-free solution for decorating eggs. They also sell the Treemendous Christmas Tree Ornament Maker as a sister product.
- By 2024, the company had partnered with Peeps Candy to create a branded Easter egg decorating kit. It was generating over $5 million in annual revenue.
