Everything Legendary

everything legendaryJumoke Jackson, Danita Gassen and Duane Cheers want a Shark to bite on Everything Legendary, their vegan burger business, in Shark Tank episode 1212. The three friends and Washington DC area natives started the business in 2019. Part of their mission is to promote healthier eating in the black community – a population with an historically unhealthy diet, higher rates of blood pressure, heart disease and obesity.

Like many businesses, they were affected by the Covid-19 pandemic in 2020 and had to reinvent their business model. Originally, they were doing delivery service out of a community commercial kitchen in Washington DC. When Covid hit, they pivoted to offering eCommerce on their website and selling Everything Legendary burgers nationwide.

They make the burgers with a base of hemp protein, coconut oil, potato starch, and beet extract. Then they add paprika, dried herbs, dried citrus and a house made broth to blend things together. The result is a “burger” that is delicious, plant based and better for you and the planet. It’ll set you back $16 for four burgers, so they’re more expensive than real burgers. There are three flavors: Cheddar, Cayenne Pepper, and Pepper Jack. The trio is looking for a Shark to help them grow their business. Are Sharks in to vegan burgers?

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Everything Legendary Vegan Burgers

Everything Legendary Shark Tank Recap

Jumoke, Danita and Duane will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Daymond John. that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Everything Legendary will be available on Shark Tank Blog once this episode airs.

Everything Legendary Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Everything Legendary & Jumoke Jackson, Danita Gassen and Duane Cheers as more details become available.

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