goumi Linsey Fuller and Lili Yeo introduce the Sharks to Goumi (pronounced GO ME), their line of intelligently designed, sustainable baby clothes, in Shark Tank episode 1116. The story of how the business was started is a familiar one in the Shark Tank. Lily and Linsey, both new moms, were sitting at the kitchen table talking about baby clothes. They wanted clothes that were beautiful, functional and sustainable. They couldn’t find any products that checked all three boxes, so they decided to start their own line.

In 2010, they created Goumi and set out to take on the world of baby fashion by storm. Along the way, they got philanthropic. A NICU nurse approached them and asked them to test their baby mitts to help prevent unplanned extubations in  premature babies. The mitts decreased the problem by 84%! Now, they distribute the mitts to NICUs all over the world through the March of Dimes. To date, they’ve donated over 12,500 pairs of mitts and boots to babies in need.

As for the products, they sell a lot of different things: booties and mitts, onesies, hats, pajamas, gowns and more. All their tops have built-in mitts and pants have reinforced knees. They’re proud that they make their clothes “organic, eco friendly, and sustainable.” The company has a well stocked Amazon Store and sells baby clothes in several hundred mom and pop baby stores nationwide. They likely want a Shark to help them get to the next level with big box distribution. Will a Shark want in on this company?

Company Information

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Posts about Goumi on Shark Tank Blog

Goumi Kids – Baby Clothing

Goumi Shark Tank Recap

Linsey and Lili will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Goumi will be available on Shark Tank Blog once this episode airs.

Goumi Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Goumi & Linsey Fuller and Lili Yeo as more details become available.

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