LugLess Shark Tank Update – Shark Tank Season 4
LugLess aimed to save travelers time and money by shipping bags straight to their destinations. It appeared on Shark Tank Season 4 seeking investment but walked away without a deal.
LugLess entrepreneur Brian Altamore pitched his door-to-door luggage pick-up service on Shark Tank Season 4 Episode 25.
Check out more Shark Tank Season 4 Episodes.
About LugLess
| Category | Details |
|---|---|
| Business Name | LugLess |
| Founder | Brian Altamore |
| Industry | Shipping |
| Product | Luggage Transportation |
| Deal Status | No Deal |
| Investment Asked | $100,000 for 10% equity |
The LugLess model was based on their service, picking up your luggage from your front door and delivering it to your final destination for a small fee.
It sailed because travelers saved money on the extra baggage fees that many airlines charged. On top of that, it also saved time at check-in and on the luggage carousel at the destination.
LugLess came off as a smart blend of convenience and savings that quickly became popular with frequent flyers.
People who pack heavily are the biggest beneficiaries of the LugLess service, and, unlike many airlines, they offer a $500 money-back guarantee should bags not make it to their final destination.
Since there are several other competitors in this space, and the airlines are starting to offer similar services, Brian hoped the Sharks could help get the strategic relationships and start-up capital needed to get LugLess off the ground.
LugLess Shark Tank Recap
Altomare entered the Shark Tank seeking $100,000 in exchange for a 10% stake in his company. The business model was based on the idea that, instead of paying high fees to airlines and risking lost luggage, frequent flyers could save money by using LugLess, which was more affordable and customer-friendly. The question was, would the Sharks bite?
Did LugLess Get a Deal on Shark Tank?
Robert Herjavec compared the business model to FedEx. Altomare responded that his service costs 20-60% less, because he “bulk buys” the shipping. The sales had been $215,000 in the first year.
Kevin O’Leary asked why Altomare hadn’t licensed the service directly to airlines, but Altomare explained that he had focused on partnering with hotel chains and other travel-related businesses instead.
Robert Herjavec saw it as a premium service and believed the cost to customers would be too high, so he went out.
Kevin O’Leary compared the business model to the cell phone industry, with thin margins and tough competition. He felt the risk was too high and went out as well.
Daymond John wasn’t convinced by the idea and went out too. Lori Greiner thought the competition was too strong and followed suit.
Mark Cuban said that LugLess had a “huge problem” with competition and didn’t believe the service was affordable or convenient enough for its target customers. He went out, too, and Altomare left the Shark Tank without a deal.
What Makes LugLess Unique?
LugLess offers a solution to a problem that has been plaguing air travelers for years. It is a convenience-based, cost-effective answer to the problem of luggage transportation.
LugLess Shark Tank Update
Despite sinking in the Tank, Altomare continued to grow his business after the show. His social media and website are still active, and the business seems to be showing a profit.
After the Shark Tank, Altomare narrowed his focus to the high-end traveler, for whom price is less of a concern. And secondarily, also to the price-conscious customer.
With international customers, he’s able to offer a discount because he’s buying the services in bulk, bringing his price point down.
Altomare has carved himself a niche in the travel industry. It may be too small a space to fit a Shark deal, but the luggage shipping industry has proven profitable for this entrepreneur.
In fact, it was so profitable that it was acquired by Luggage Forward, a worldwide leader in door-to-door luggage delivery, in December 2014 for an undisclosed amount. Brian still works for the company as of July 2025.
The estimated net worth of LugLess is around $5 million as of 2025.
Posts About LugLess on Shark Tank Blog
Learn more about LugLess and how it functions.
Where Can You Buy It?
You can have a look at their website, where they offer their services. Their Facebook account is also fairly active.
Quick Summary
- Brian Altamore pitched LugLess, a door-to-door luggage delivery service, to save travelers time and baggage fees.
- The Sharks liked the idea but felt the costs, competition, and risk were too high, so the founder left without a deal.
- After Shark Tank, LugLess found its niche with high-end travelers and was acquired by Luggage Forward in 2014.
You can see more updates of other businesses that appeared in the same episode.
