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See The Way I See

see the way i seeSophie Nistico hopes to find a fit for See The Way I See, her clothing line that seeks to de-stigmatize mental health, in Shark Tank episode 1418. Sophie has suffered from migraines since she was 15. The migraines are brought on by her severe anxiety. She began creating stickers from her artwork which she posted on Instagram. She decided to put some of this  art on sweatshirts and tee shirts and her business was born.

The clothing contains phrases that help people work their way through whatever mental health issues they may be experiencing. For instance, there’s a sweatshirt that says “Anxious” on the front of it with the phrase “this too shall pass” on the sleeve. Another says “Practice Empathy” on the front with the phrase “always act kinder than you feel” on the sleeve. In additionto sweatshirts, she sells tee shirts, sweatpants, shorts, phone cases, tote bags and more.

Apparently business is booming. She used to run the business out of her parents’ home, but she recently moved into a warehouse. She’s sold over $1 million worth of her clothing in only one year in business. Her goal is to ” help anyone who struggles with their mental health, and bring more awareness and normality to the subject.” She’s been operating on a “sell out of product then restock” mode for a year. She likely wants a Shark’s help getting consistent inventory.

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The Way I See

See The Way I See Shark Tank Recap

Sophie will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Daymond John, Lori Greiner and Kevin O’Leary that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on See The Way I See will be available on Shark Tank Blog once this episode airs.

See The Way I See Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on See The Way I See & Sophie Nistico as more details become available.

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