The Yard

the yardLogan and Chelsea Green want to shake things up in the Tank with The Yard, their “Freak Shake” franchise, in episode 1109. Freak Shakes are milkshakes, usually served in mason jars, topped with cream, cake, sauce and candy. The monstrous shakes first appeared in Australia a few years ago. Part of the fun of Freak Shakes is taking photos of the final product. In the age of Instagram, they quickly became a global phenomena. At approximately 1500 calories apiece, they are the antithesis to the “clean food” movement.

Enter the Greens. Logan worked for the family electrician business and Chelsea worked in the family convenience store. In 2011, Chelsea opened an ice cream shop with her mother. By 2017 they had two shops, but Chelsea wanted something more. When she opened the second shop, she brainstormed for ideas and decided Freak Shakes were the way to go. The couple called it The Yard and the rest is history.

The Yard opened in the couple's hometown of Gulf Shores, Alabama in May of 2017 and it was an instant hit. They quickly expanded to Panama City Beach, Florida; Fairhope, Alabama and Austin, Texas. In addition, they have two franchises in D’Iberville and Hattiesburg, Mississippi.  The Greens want to take the global Freak Shake phenomena national via franchising The Yard. They'd like a Shark to help them manage their growth.

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Posts about The Yard on Shark Tank Blog

Yard Freak Shakes Franchise

The Yard Shark Tank Recap

Logan and Chelsea will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on The Yard will be available on Shark Tank Blog once this episode airs.

The Yard Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Yard & Logan and Chelsea Green as more details become available.

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