Tucky Shark Tank Update – Shark Tank Season 14
Brooke Knaus pitched Tucky, an innovative belt that transforms any top into a crop without adding bulk. Here’s what happened on Shark Tank, the deal with Daymond John, and where the business is now.
Brooke Knaus appeared on Shark Tank Season 14, Episode 22, seeking a $70,000 investment in exchange for 30% equity in her company, Tucky. It is a fashion accessory designed to keep tops tucked in place without adding bulk.
Would the Sharks believe her simple fashion solution could become the next viral wardrobe essential?
About Tucky
| Category | Details |
|---|---|
| Business Name | Tucky |
| Founder | Brooke Knaus |
| Industry | Fashion Accessories |
| Product | Elastic belt to tuck tops without adding bulk |
| Funding (Pre-Shark Tank) | Bootstrapped (Self-funded) |
| Investment Asked | $70,000 for 30% equity |
| Deal Status | Deal secured with Daymond John |
| Deal Outcome | $70,000 for 39% equity |
| Valuation | $179,487 (at the time of Shark Tank pitch) |
During the COVID-19 lockdown in 2020, Brooke Knaus found herself, like many others, spending most of her time in sweats. Wanting a more flattering silhouette, she repeatedly tucked her sweatshirt into her bra to create a cropped look. She came up with the idea for Tucky after realizing this styling hack was inconvenient and unreliable.
In November 2021, she found an elastic belt in her closet and started using it to tuck her tops. The only problem was that her tops slipped out frequently, so she worked with a manufacturer to develop a firmer elastic belt that held clothing securely in place.
After creating the Tucky prototype, Brooke noticed the tucked-in style was trending across social media and decided to start selling it. She originally sold the product on a pre-order basis through “drops” announced on Instagram before making it available through her website.
Tucky Shark Tank Pitch
Brooke entered the Tank seeking $70,000 for 30% of her company. She explained that crop tops were extremely popular and showed how many people used the viral bra-tuck hack to turn regular tops into cropped tops.
She showed that the bra-tuck hack often came undone while moving around and introduced Tucky as a simple solution that turned any top into a crop without adding bulk at the waist. A model demonstrated how the product worked on stage.
The Sharks examined their samples, and Daymond John asked the three models to show how their tops were tucked.
Brooke shared that she created Tucky after the birth of her second child, when she felt disconnected from her body during the postpartum period. While wearing sweatsuits, she tucked her tops into her bra and pulled her pants up to create an hourglass figure, but the tops constantly became untucked while playing with her children.
After searching online for a solution and finding none, she believed that millions of other women likely faced the same problem, which inspired her to create Tucky.
Brooke launched the business in early 2022 and generated $60,000 in sales, earning approximately $40,000 in profit.
Each belt had a landed cost of $5 and retailed for $30. She attributed most of her early sales to going viral on TikTok after debunking the bra tuck hack. A portion of every sale benefited pediatric oncology care in Tanzania.
What Made Tucky Unique?
Tucky stood out in the fashion accessories market through a combination of practicality and simplicity:
- Turned almost any top into a cropped style without adding waist bulk.
- Eliminated the need for the viral bra tuck hack.
- Solved a common styling problem with a simple wearable accessory.
- Built early momentum through viral TikTok videos and social media marketing.
Did Tucky Get a Deal on Shark Tank?
Mark Cuban liked the product and said he would bring a Tucky to his daughters, but it was not the right investment for him, so he was out.
Lori Greiner thought it was a great little product but did not believe the market was large enough for her, so she declined.
Barbara Corcoran loved the simplicity of the product but worried it could be a passing trend, so she was out.
Kevin O’Leary admitted the business was “off his piste” but offered $70,000 for 40% equity.
Daymond John also offered $70,000 for 40% equity, saying he wanted to beat Kevin O’Leary to the deal.
Brooke countered with 39% equity, and Daymond accepted. She secured a deal of $70,000 for 39% equity.
Tucky Shark Tank Update
After Tucky appeared on Shark Tank, Brooke completely sold out of her inventory within 12 hours of the episode airing. The company switched to a pre-order model for roughly a month while it worked to replenish inventory.
Growing the Business After the Show
Following the show’s success, Brooke revealed that her biggest challenge was keeping up with inventory as demand continued to grow.
The exposure from Shark Tank helped Tucky expand beyond its signature belt. Brooke introduced a new product called the Stitchy, an on-the-go stitching tool designed for quick clothing fixes such as temporary hems, tightening cuffs, and pinning clothes. Like the Tucky, the Stitchy retailed for $30.
Brooke later expanded the product line with breast-lifting tape and a long-sleeve top designed specifically for tucking.
Tucky also received additional national exposure after being featured on the TODAY Show in June 2023, where the company offered viewers a special discount on the product.
Brooke continued expanding the brand by launching the Stitchy 2.0 in November 2024. The updated version featured stronger stitches, a smoother trigger mechanism, and improved packaging based on customer feedback.
As of 2025, there was no public confirmation that the deal with Daymond John had officially closed. However, Brooke was working with a creative marketing agency recommended by Daymond John.
Worldwide Expansion
In February 2025, Brooke hinted that another new product was planned for a Summer 2025 launch. She also asked her TikTok audience whether she should consider renaming the company, as the business had grown beyond offering only the Tucky belt.
As of early 2025, Tucky remained in business, shipping products worldwide, including to the UK, Australia, Germany, and France, through its official website while continuing to grow its online community. The brand also expanded its Instagram following, where Brooke regularly showcased customers of different shapes, sizes, and styles wearing Tucky products.
Brooke later expanded the product line with breast-lifting tape and a long-sleeve top designed specifically for tucking.
Where Can You Buy It?
Tucky products are available through the company’s official website.
Customers can also purchase breast-lifting tape and a long-sleeve top designed specifically for tucking alongside the signature Tucky belt.
Follow Tucky on Instagram and X for more information.
Posts about Tucky on Shark Tank Blog
Before appearing on Shark Tank, The Tucky Belt had already gained attention online as a simple solution to one of fashion’s most common styling hacks.
Quick Summary
- Brooke Knaus pitched Tucky, an elastic belt that kept tops tucked without creating bulk.
- She secured a deal with Daymond John for $70,000 in exchange for 39% equity.
- Following Shark Tank, Tucky sold out within hours, expanded its product lineup with Stitchy and Stitchy 2.0, and continues to grow through its direct-to-consumer business.
Check out other Shark Tank Season 14 Episodes.
Curious about the other businesses featured in Shark Tank Season 14 Episode 22? Explore more updates and see which businesses landed deals in the Tank.
