Byoot Bathing Suits

Rob Merlino

byootElyce Billany invented Byoot bathing suits after wrangling with a wet one piece bathing suit in a dirty Jamaican bathroom. She wanted an easier way to remove her suit and as soon as she got back from that vacation, she got to work on designs. She didnโ€™t let the fact that she had no experience designing clothes bother her, she just went ahead and did it. Of course she enlisted the help of a New York based designer and swimsuit manufacturer to help her. Thatโ€™s how Byoot was born.

The bating suits look like one piece bathing suits, but thereโ€™s a secret. There are buttons on the back that, when unbuttoned, allow the bottom of the suit to flap open. Itโ€™s like a onesy but with the buttons in back. This makes it a lot easier to use the restroom when youโ€™re wearing that wet one piece bathing suit. She makes them in the USA and theyโ€™ll cost around 80 bucks.

Elyce and her husband, Nathan,ย  got the business going with a Kickstarter campaign that raised $30,000 back in August, 2018. They delivered those orders and have been selling bathing suits from their website since then. Elyce also wrote a childrenโ€™s book about her entrepreneurial journey. Now, she wants to add a Shark to her story. Will a Shark want to swim in these bathing suits.

My Take on Byoot Suits

My wife has both one piece suits and bikinis. I personally prefer bikinis โ€“ she has a blue one I just love. Iโ€™d say she wears more one piece suits, especially if weโ€™re at the beach or out boating. As for the bathroom issues, she usually pees in the ocean. If weโ€™re poolside, sheโ€™s more likely to wear a bikini due to the removability issue.

I showed my wife Byoot suits and she liked them. She said the next time she needs a new suit, sheโ€™s going to get one. She thought the pricing was reasonable too, as long as itโ€™s quality materials. It looks like weโ€™ll have a Byoot in our house before long!

Do Sharks Suit Up?

byootIโ€™m pretty sure Elyce and Nathan get a deal. In this press photo released by ABC they look pretty happy. Itโ€™s a shot from backstage and it looks like theyโ€™re celebrating โ€“ almost like they did a deal with a Shark. People are usually not going to celebrate backstage unless they get a deal.

So that begs the question: which Shark invests? The obvious Shark would be Kendra Scott. Fashion is where she made her billion dollar fortune, so sheโ€™d be perfect for Byoot. Sheโ€™s also shown looking at the suits with some interest in another press photo. I donโ€™t think Mark or Kevin would bid on this, but you never know. I am sure they get a deal, Iโ€™m just not sure with which Shark.

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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