Kickstarter is where the Shark Tank producers found Plufl, the human dog bed. Two college kids, Yuki Kinoshita and Noah Silverman, got the idea for the product when they saw a dog resting peacefully on a dog bed in a local coffee shop. They thought it would be a good ways to take naps during the day on campus if they made a human dog bed, so they did.
Kickstarter was kind to them. They raised $290,657 in May 2022, but they havenโt delivered and beds as of October, 2022, but theyโre โloading their containersโ as of that date. When they taped their segment in July, 2022, they hadnโt delivered one single Plufl. As of the date they air, they are still available on a pre-order basis only.
The guys claim the memory foam and raised pillow not only provides for a comfy spot to nap, it also reduces anxiety. Thatโs partially due to the side pillows surrounding you and the fact you can tuck limbs between the โmattressโ and side pillows. Itโs also lined with soft, faux fur. The guys likely want a Sharkโs help lowering production costs and getting more inventory.
My Take on The Plufl Human Dog Bed
I usually donโt like to bash Shark Tank entrepreneurs, but I think this is a pretty ridiculous product. While I donโt need to nap in places other than my home (because I work at home), I wouldnโt want to tote it around a college campus. Maybe Iโm just getting old, but the idea of that is very unappealing.
Another reason I donโt like it is the cost. At $499, itโs an expensive bed. Itโs only $100 less than the cost of my first car! You can buy off brand memory foam mattresses for under $200. We have a Tempurpedic and 2 off brand memory foam mattresses in our house. I wouldnโt drop $500 for a human dog bed.
Do Sharks Like Naps?
I donโt think these guys get an offer. First, the Sharks will probably think itโs just as dumb as I do. Second, they havenโt delivered anything, so theyโre really pre-revenue. Third, I think theyโll be put off by the price. If they get a deal, Iโll be shocked.








