Gobie Water Bottle Shark Tank Update – Shark Tank Season 4
Gobie H2O aimed to filter through plastic waste with an eco-friendly water bottle. It appeared on Shark Tank Season 4 and secured a deal with Daymond.
Gobie H2O was not the first water bottle to appear on Shark Tank, but it was the first filtered one to make the Sharks pay attention. It appeared on Shark Tank Season 4 Episode 21, which aired on April 5, 2013.
Check out other Shark Tank Season 4 Episodes.
About Gobie H2O
| Category | Details |
|---|---|
| Business Name | Gobie H2O |
| Founder | Rusty Allen |
| Industry | Consumer Products, Water Filtration |
| Product | Reusable, Filtered Water Bottle |
| Deal Status | Deal secured with Daymond John |
| Investment Asked | $300,000 for 10% equity |
| Deal Outcome | $300,000 for 40% equity |
| Valuation | $3 million (At the time of the Shark Tank pitch) |
Entrepreneur, designer, and inventor Rusty Allen presented Gobie H2O to the panel of investors.
This product is former industrial designer Allen’s answer to the over 50 million plastic water bottles discarded every day in the USA. He figured putting a quality filtered water bottle into consumers’ hands could help bring down the volume of plastic trash generated by water bottles.
Using his skills as a designer, he created a reusable water bottle from the highest grade, BPA-free plastic. The patented Gobie H2O has a flexible diaphragm so you can squeeze water through the filter; it has an extra-large cap for easy filling and cleaning, and the mouthpiece is ergonomically shaped to fit the human mouth.
The Gobie H2O sold for $29.95, and replacement filters, which filter 100 gallons of water, cost $10.
Gobie H2O Shark Tank Recap
When Rusty Allen came into the Shark Tank, he was looking for a $300,000 investment in return for 10% equity. He gave a brief demonstration of his design, which included an option for an upgraded filter that filters out 99.99% of contaminants.
He used potting soil to show that the filter is capable of clearing even the dirtiest water and making it suitable for drinking.
Kevin O’Leary asked whether Allen is aiming to break into the casual-user market in the US, or if he’s going for the niche of providing clean water in areas where none is available. Robert Herjavec added on the same; the cost of offering a filter in America, where clean water is readily available nearly everywhere, is prohibitive.
Lori Greiner pointed out that she’s seen “multiple products” with a filter system identical to the Gobie H2O bottle. The only difference she notes in Allen’s product is the squeezable soft side.
Allen explained that the flexible side of the bottle allows more pressure to build up inside the bottle, and claims that the design improves the filtration ability. Daymond John calls the water bottle “really sexy” and wants to know about costs. The bottles sell for $30 and cost $10 to make. Total sales have been $285,000 over 17 months.
Did Gobie H2O Get a Deal On Shark Tank?
Lori Greiner liked that he’s “trying to do something unique,” but feels there’s “a ton of competition out there.” She’s out.
Kevin O’Leary questioned the valuation of the company, to which Allen tried to give a sales pitch, explaining that everyone drinks water. Mark Cuban and Kevin O’Leary cut him off, which results in both of them opting out.
Cuban pointed out his concern, saying it is the wrong product to break into the water filtration business with. Robert Herjavec also opts out on similar grounds.
Meanwhile, Daymond John asked Allen how he planned to use the money. Allen explained he needed it to ramp up production. Daymond offered $300,000 for 40% of the company, on the condition that they land a deal with a major big-box retailer.
Allen took a moment to consult his business advisor by phone. When he returned, he asked if Daymond would consider bringing Mark Cuban and Lori Greiner in on the deal. Daymond said no and stuck to his offer, to which Allen then agreed.
What Made Gobie H20 Unique?
The product was ahead of the curve in the sustainability business before it was even trending. It offered convenience and reusability, remixed with a peppy design.
Gobie H2O Shark Tank Update
Gobie H2O was initially selling strongly. Daymond John tweeted soon after the show: “FYI Rusty from Gobie H20 has been great 2work with & a team player. I found a winner!”
It appeared their partnership had been mutually agreeable. Gobie H2O water bottles were available from the website and other online retailers like Amazon.com.
When Allen went swimming in the Shark Tank, he hoped to hook up with several Sharks. While his fishing expedition landed only one in his deal, it seems that Daymond John made a good investment in Gobie H2O.
Fast forward to August 2021, the Gobie website is dark, and social media hasn’t been updated since November 2020. The product is also “currently unavailable” on Amazon.
Allen’s LinkedIn profile says it’s still open, but he started another business called Happi Canine, which sells fish oil-enriched CBD supplements for dogs. As of July 2025, this status remains unchanged.
If you want to see more on the rise and fall of Gobie H20, check out the Filtered Water Bottle with specifics to quench your thirst of curiosity.
Where Can You Buy It?
Gobie water bottles are not available for purchase anymore. The website is inactive and the company is out of business. The product went off Amazon as well. Check out their social media pages for previous updates: Facebook and Twitter (X).
Quick Summary
- Rusty Allen pitched Gobie H2O, a reusable, filtered water bottle designed to reduce plastic waste, seeking investment.
- After a demonstration and discussion, Daymond offers $300,000 for 40% equity, contingent on getting the product into a big box store.
- Despite initial success, Gobie H2O faced challenges, with the website going dark and social media inactivity by 2020.
- Rusty Allen has since started another business, Happi Canine, selling CBD supplements for dogs.
Interested in knowing about other businesses that appeared on the same episode? Check out their business updates.
Gobie H2O has the worst product and customer service I have ever experienced. A complaint has been filed with the Better Business Bureau.
Does this company still exist? Their webpage has shown “Sold Out” for replacement filters for the last couple of months. Writing to customer service ends up with an automatic reply stating someone will get back to you within 24 hours. It has been two months and no reply.