Becca Millstein hopes the Sharks bite on FishWife, her high end, sustainably sourced tinned seafood company, in Shark Tank episode 1511. Becca, along with her business partner, Caroline Goldfarb (not appearing on the show) founded the company in 2020 during the Covid-19 pandemic. Tinned fish became popular during the lockdowns as people ventured out food shopping less and began scouring their pantries for canned goods, like tuna. The term”fish wife” dates back to the 16th century and refers to women who sell ffish.
In addition to the ubiquitous albacore, FishWife offers smoked salmon, trout and they’re going to introduce mackeral. The fish is sustainably caught or farm raised and the contents of each tin are brined and smoked in small batches over hardwood. Each tin is hand-packed at small, family owned canneries in Washington state and British Columbia.
The tins are sold in 3 packs for $27-$39 ($9-$13 per 8 to 10 ounce tin). While it’s a tad pricier that “Chicken of the Sea,” the tins are all the rave as a gourmet delicacy. You can buy FishWife tinned fish on the company website, at select Whole Foods on the east and west coast, select Fresh Markets, hundreds of mom and pop restaurants, shops and fish markets and on Amazon.
The company has experienced exponential growth since its inception. They likely want a Shark to help them get on more store shelves.
Company Information
Posts about FishWife on Shark Tank Blog
Fish Wife: Transforming Tinned Seafood into a Culinary Delight
FishWife Shark Tank Recap
Becca will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Guest Shark Candace Nelson that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on FishWife will be available on Shark Tank Blog once this episode airs.
FishWife Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on FishWife & Becca Millstein as more details become available.
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