Stephen and Allison Ellsworth pitch Mother, their infused apple cider vinegar beverage, in Shark Tank episode 1005. Mother is the result of Allison's long-time consumption of apple cider vinegar in her daily dietary regime. Many people have been using apple cider vinegar as a homeopathic remedy for over a hundred years. It's said to increase metabolism, which aids in weight loss. It also relieves bloating, is heart healthy, stabilizes blood sugar levels, and promotes alkalinity in your body.
The name “Mother” for their drink comes from the term for the floating ball of film at the bottom of a bottle of raw vinegar that hasn't been distilled or filtered. It's a bacteria culture that is rich in acetic acid. Allison introduced her husband to apple cider vinegar and its health benefits, but he had the same complaint Allison did: it doesn't taste that good.
Their solution was infusing the vinegar with natural ingredients like pineapple turmeric, strawberry lime, lime ginger, raspberry rose, blueberry sage and blood orange. They add a little Stevia and some carbonated water too. The result is a refreshing tasting, low-calorie beverage that gives you all the benefits of apple cider vinegar without the harsh taste. Mother is so tasty, it won the BevNet New Beverage Showdown in 2016.
Currently, Mother offers free delivery within five miles of Dallas. It's also available in the Dallas Fort/Worth area on Amazon Prime Now. You can also order from their website. A twelve pack of 12 ounce bottles is $42 and a 24 pack is $84; the 24 pack ships for free. They likely want to expand their relationship with Whole Foods (via Amazon) and get nationwide distribution. Will a Shark want to help take them to the next level?
Mother Company Information
Posts about Mother on Shark Tank Blog
Mother Shark Tank Recap
Stephen and Allison will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Bethany Frankel and Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Mother will be available on Shark Tank Blog once this episode airs.
Mother Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Mother & Stephen and Allison Ellsworth as more details become available.