Nardo’s Natural Shark Tank Update – Shark Tank Season 3
A family-built skincare brand, Nard’s Natural, turned a simple home remedy into a growing organic business that caught Barbara Corcoran’s attention.
Most skincare products promise natural ingredients. Nardo’s Natural was built on them from day one.
What started as a simple home remedy quickly turned into a full skincare brand focused on organic ingredients and spa-quality products. When the Nardo brothers: Danny, DJ, Keith, and Kyle Mastronardo, stepped into Shark Tank Season 3, they didn’t just pitch lotions. They introduced a family-built business rooted in authenticity and hustle.
With early traction, bold projections, and undeniable chemistry, Nardo’s Natural caught the Sharks’ attention and walked away with a memorable deal.
About Nardo’s Natural
| Category | Details |
|---|---|
| Business Name | Nardo’s Natural |
| Founders | The Nardo Brothers |
| Industry | Personal Care / Skincare |
| Product | Organic, all-natural skincare products |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $75,000 for 12% equity |
| Deal Status | Deal secured with Barbara Corcoran |
| Deal Outcome | $75,000 for 50% equity |
| Valuation | $625,000 (Ask) |
The idea for Nardo’s Natural began with a personal moment. After burning his hand during a cooking demonstration, DJ Nardo used olive oil to soothe his skin and it worked.
That experience sparked curiosity. Soon, the brothers began experimenting with natural ingredients, creating skincare products out of their parents’ garage. What started small quickly grew into a family-run business focused on organic formulations, eco-friendly packaging, and locally made products in Tampa, Florida.
Product Overview
Nardo’s Natural offers a range of spa-quality skincare products made from organic and naturally derived ingredients.
The brand focuses on clean formulations, avoiding harsh chemicals while emphasizing skin-friendly alternatives. Their products are designed to nourish, hydrate, and protect the skin while maintaining a natural approach.
Rather than positioning itself as just another beauty brand, Nardo’s Natural leans into its authenticity—small-batch production, eco-conscious packaging, and a strong family-driven story.
Nardo’s Natural Shark Tank Pitch
The Nardo brothers entered the Tank seeking $75,000 for 12% equity, implying a $625,000 valuation.
Their pitch highlighted both their product quality and their vision for growth. They showcased customer testimonials, including a letter from the White House, which helped build credibility.
However, the numbers quickly became a point of tension. At the time, the company had generated only around $30,000 in sales but projected an ambitious $4.8 million in revenue for the year.
That contrast between current performance and future expectations shifted the tone of the discussion.
What Makes Nardo’s Natural Unique?
The following features helped Nardo’s Natural stand out in the crowded skincare market:
- Uses organic, naturally derived ingredients
- Focuses on eco-friendly packaging and local production
- Built as a family-run business with a strong origin story
- Offers spa-quality products through boutiques and online channels
- Combines authenticity with a growing retail presence
Did Nardo’s Natural Get a Deal on Shark Tank?
Despite skepticism from most of the Sharks, the Nardo brothers secured a deal.
Kevin O’Leary criticized the cosmetics industry as highly competitive and declined to invest. Mark Cuban suggested they pursue a loan instead, while Daymond John and Robert Herjavec felt the business was too early.
Barbara Corcoran, however, saw potential. While she openly disliked the brand name, she believed in the founders and their drive. She offered $75,000 for 50% equity, with the condition that they change the name.
After a brief discussion, the Nardo brothers accepted the deal, choosing partnership and growth over holding onto equity.
Nardo’s Natural Shark Tank Update
Following their appearance on Shark Tank, Nardo’s Natural experienced steady growth.
Interestingly, the brand never changed its name, something Barbara Corcoran later admitted was partly intentional to make it more memorable. The company expanded its presence by opening a spa location in Florida and increasing distribution through retail and online channels.
Despite facing personal tragedy with the loss of a family member, the business continued to grow. Over the years, Nardo’s Natural scaled significantly, reaching approximately $5 million in annual revenue by 2023.
The company remains active, with retail locations and a growing customer base.
Where Can You Buy It?
Nardo’s Natural products are available through the brand’s official website, spa locations, and select retail partners. Follow them on Instagram & Facebook for more updates.
Quick Summary
- Nardo’s Natural turned a simple home remedy into a growing organic skincare brand.
- The Nardo brothers secured a Shark Tank deal with Barbara Corcoran despite early-stage challenges.
- The business went on to achieve multi-million-dollar revenue and expand its retail presence.
Check out other Shark Tank Season 3 Episodes
Curious about the other businesses featured in Shark Tank Season 3 Episode 5? Explore more updates and see which ideas made a splash in the Tank.
- The Original Profender Shark Tank
- Rent-a-Grandma Shark Tank
- Litter Shark Tank
- Pork Barrel BBQ Shark Tank
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