Shake It Pup

AJ Crook and Brett Maiolfi hope to spice up the Tank with Shake It Pup, their line of dog food seasoning, in Shark tank episode 1113. Crook and Maiofli are no strangers to the pet food business. They created Snap Wag, a small batch, craft dog food business, in 2016. They wanted to offer dog owners the best in taste and nutrition for their pets. Even though Snap Wag foods are top-notch, dogs still grew tired of “the same old thing” every day.

In order to spice things up a bit for their canine customers, they developed Shake-It-Pup, easy to use, dry dog food seasoning for use on ANY dog food. The seasonings are human food grade flavorings that add taste and nutrition to dog food. Each bottle has different flavors and nutritional supplements that keep Fido happy and healthy at mealtime. Simply sprinkle a little seasoning on dry or wet dog food, add a little water (or not), and watch your best friend devour their food.

The Shake It Pup seasonings come in ten flavors: Bae’con and Eggs, Barkin BBQ, Slammin Salmon, Turkey Feast, Pizza My Heart, Peanut Butter Belly, Charcuterie, Digestion Power Broth, Bone & Joint Power Broth and Skin & Coat Power Broth. Each 4.5 ounce bottle of seasoning costs $12.99 and you can buy them on Amazon or the company website. While the two dog lovers have plenty of experience building a pet food business, they probably want a Shark’s help getting into retail in a product space that’s currently non existent. Will a Shark think this deal has the right flavor?

Company Information

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Posts about Shake It Pup on Shark Tank Blog

Shake-It-Pup – Dog Food Seasonings

Shake It Pup Shark Tank Recap

AJ and Brett will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and guest Shark Maria Sharapova that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Shake It Pup will be available on Shark Tank Blog once this episode airs.

Shake It Pup Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Shake It Pup & AJ Crook and Brett Maiolfi as more details become available.

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