Mikey Lickstein seeks a Shark investment for Silidog, the new generation of dog tags, in Shark Tank episode 806. Lickstein, who got a Master's Degree in Entrepreneurship at the University of Florida, wanted to create a pet tag that didn't jingle or fade. He got the business started on Kickstarter in 2015, raising $11,357.
Mikey is a dog lover who fostered dogs while in school. He got inspired to create Silidog tags when a friend brought him a dog that was thrown from a moving vehicle. That dog, Bentley, decided he'd found his perfect person in Mr. Lickstein. With the help of some friends, they assembled a team and started the business out of his parent's garage.
The Silidog tag is soft, silicon rubber. Unlike metal tags, it won't fade or irritate a dog. They come in a wide variety of colors and even glow in the dark! Like metal tags, a dog owner would have contact information printed on it. Each tag costs $20 and a portion of each sale goes to the ASPCA.
Mikey likely needs seed money to fund growing production and assistance in approaching big box pet stores. Will a Shark like this philanthropic business?
Silidog Shark Tank Recap
Mikey will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Silidog will be available on Shark Tank Blog once this episode airs.
Silidog Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Silidog and Mikey Lickstein as more details become available.