Squatty Potty Shark Tank Update – Shark Tank Season 6
Bobby and Judy Edwards pitched Squatty Potty, a posture-correcting toilet stool, on Shark Tank, which intrigued the Sharks. It became one of the most successful Shark Tank stories of all time.
Bobby and Judy Edwards appeared on Shark Tank Season 6, Episode 9, to pitch their invention, the Squatty Potty. It is a footstool designed to help you correct your posture and do your business the way nature intended.
Their company mission statement, “to change the way we poop, one ‘stool’ at a time,” reads like a bad pun. And as odd as it sounds, this “bathroom solution” turned out to be serious business.
While seeking a solution for Judy’s personal struggles with colon problems and relief for haemorrhoid sufferers, Bobby researched natural bowel movements and found that the human body is naturally designed to squat, not sit, while using the toilet.
The traditional position is that modern toilets might look fancy, but they put people in a position that causes straining, which leads to haemorrhoids and other colon-related problems. When he sought a solution, he found expensive and unwieldy options, so he invented the Squatty Potty.
Squatty Potty wanted investment to fund its rapid growth. Will one of the Sharks “get off the pot” and invest?
Check out other Shark Tank Season 6 Episodes.
About Squatty Potty
| Category | Details |
| Business Name | Squatty Potty |
| Founders | Bobby and Judy Edwards |
| Industry | Consumer Durables |
| Product Type | Toilet Footstools |
| Funding (Pre-Shark Tank) | Self-Funded |
| Deal Status | Deal Secured with Lori |
| Investment Asked | $350,000 for 5% equity |
| Deal Outcome | $350,000 for 10% equity |
| Valuation | $7 Million |
Squatty Potty is a footstool that elevates your feet while using the toilet, placing your body in a more natural squatting position. This alignment reduces strain and helps relieve constipation, haemorrhoids, and other colon issues.
Squatty Potty Shark Tank Pitch
Bobby and Judy entered seeking $350K for 5% equity of their “simple product that changes lives.” They started with a bit of an anatomy lesson. They explained how sitting in a standard toilet exacerbates colon problems. So, the Edwards family created a simple solution: the Squatty Potty. It’s a specially designed footstool that helps you assume the proper squatting position on the toilet. Weird? Maybe. Effective? Definitely.
Mark wanted to know how they squeeze out a profit. The founders said, at the time of filming, they’d been in business for about three years and were absolutely crushing it in online sales:
- Year 1: Over $1 million
- Year 2: $2.2 million
- $2.7 million in the first half of 2014
- 6 months before filming: Already hit $2 million
- On pace to do $7 million that year
The most important thing is that all of those sales were coming from online channels with no retail stores and no big-box stores, just e-commerce hustle.
Robert said, “HOLY CR-P!” They sell them for $25 and make them for $4.50. They want to use the money to get FDA certification for a medical device and to fund some of the many opportunities they have. Howard Stern even endorses it.
Kevin said it’s the first crappy investment he actually likes. They explained they’ll make $1 million on $7 million in sales. They wanted a Shark to help them ramp up manufacturing and “open doors.”
The Sharks were clearly intrigued. Especially when they heard the margins: it cost $4.50 to make and sold for $25. That’s a healthy flush of profit.
What Makes Squatty Potty Unique?
Essentially, the Squatty Potty is a contoured footstool that allows the user to place their feet on it while sitting on the potty. With your feet on the stool, you’re placed in the natural squatting position. Once accustomed to the Squatty Potty’s pooping posture, things get moving a lot easier with far less strain.
- There is some scientific research to back Edwards’ claims, and people are buying into the Squatty Potty.
- They sold over 10,000 units in 2012 and are available globally.
- The Squatty Potty comes in plastic or bamboo and works with any toilet.
- The company also sells a bidet attachment and a variety of colon care products.
Did Squatty Potty Get a Deal on Shark Tank?
After a long hour of “shit talking,” the sharks began discussing their offers. Bobby and Judy countered their equity and valuation.
Kevin O’Leary jumped in first with a classic Mr. Wonderful offer of $350,000 for 10% equity. Robert wasn’t feeling it and went out. Bobby countered Kevin with $700,000 for 10% equity, but Kevin wasn’t budging.
Then Lori Greiner stepped in. She saw major potential for QVC and offered $350,000 for 10% as well. Bobby countered with $500K for 10%, but Lori stood firm.
That’s when things got messy.
Mark Cuban didn’t like the back-and-forth and said Bobby seemed too indecisive. So, he was out. Barbara added that she liked Judy but didn’t trust Bobby, and she was out too.
In the end, Bobby and Judy circled back and accepted Lori’s offer of $350,000 for 10% equity.
What Happened to Squatty Potty After Shark Tank?
After making a deal with Lori, Squatty Potty sales soared. The business has an update segment in Season 6, Episode 25, where we’ll see just how well they are doing.
In the update, they revealed their sales have skyrocketed. They have sold $12 million since airing on the show. Squatty Potty is now in EVERY Bed Bath and Beyond nationwide with a floor-to-ceiling display. Lori, Judy, and Bobby exclaim, “IT’S POTTY TIME!”
Later, in 2016, Squatty Potty appeared in Beyond the Tank Episode 111. In this episode, the audience gets a behind-the-scenes look at Squatty Potty’s business strategy. Bobby and Judy explore product line expansion, packaging redesign, and scaling operations while staying true to their quirky, mission-driven branding.
The episode highlights how they leveraged Shark Tank’s fame into a multimillion-dollar brand by prioritizing health education, smart retail partnerships, and viral marketing.
The company gets another update in 2019 on Shark Tank Season 11, Episode 12. In the update, they reveal they’ve done $250 million in lifetime sales, cementing the brand’s status as a Shark Tank legend.
In May 2021, the business was acquired for $31.1 million by Aterian, a publicly traded consumer products company. As of November 2022, the business has $222 million in lifetime sales and has over 20 new products in development. In October 2023, Squatty Potty was the 10th highest-earning Shark Tank company. It had exceeded $260 million in lifetime sales, with over 20 products in its catalogue, including bidets and natural colon health supplements.
Read more details about the Squatty Potty Toilet Stool.
Where Can You Buy It?
Squatty Potty is available at all Bed Bath & Beyond stores across the USA and Canada. You can also get it online on their official website or Amazon. Check out their Facebook, Twitter, and Instagram for quick updates.
Quick Summary
- Squatty Potty is a footstool that corrects your posture on the toilet seat.
- The product comes in both bamboo material and plastic.
- The son and mother duo, Bobby and Judy Edwards, closed the deal with Shark Lori.
Curious about the other businesses that appeared on Shark Tank Season 6 Episode 9? Check out business updates!
It works! – Got mine a few days before seeing it on “Shark Tank”. Simple. Elegant.