Teddy Needs a Bath Shark Tank Update – Shark Tank Season 4
Nicole Townend created Teddy Needs a Bath and appeared on Shark Tank Season 4. He secured a deal with Mark Cuban.
Nicole pitched Teddy Needs a Bath on Shark Tank Season 4 Episode 13. Teddy Needs a Bath was invented when Huntington Beach, California’s momtrepreneur, Nicole Townend, couldn’t find a simple way to clean her daughter’s stuffed animals after they got filthy from frequent use and encounters with the family dog.
She looked for a product that would allow her to safely clean the dirty, plush toys and found none, so she invented one!
Check out other Shark Tank Season 4 Episodes.
About Teddy Needs a Bath
| Category | Details |
|---|---|
| Business Name | Teddy Needs a Bath |
| Founder | Nicole Townend |
| Industry | Consumer Goods |
| Product | Washer/dryer bag for stuffed animals |
| Deal Status | Deal secured with Mark Cuban |
| Investment Asked | $50,000 for 10% equity |
| Deal Outcome | $100,000 for 30% equity and a 10% royalty, until the investment is recouped |
Teddy Needs a Bath is a zippered, cotton fabric bag that has just the right amount of porosity to allow dirty stuffed toys to come clean in the washing machine without getting ripped apart. Germs, dust mites, and lice can fester in dirty stuffed toys, and they should be washed once a month or so with regular use.
The Teddy Needs a Bath Shark Tank Recap
Nicole entered the Shark Tank seeking $50k for a 10% share of her business. The Sharks like that Nicole’s had $12,000 in sales on the Babies R Us website.
Did Teddy Needs a Bath Get a Deal on Shark Tank?
Lori likes the product and sees a need, but she thinks she’s seen similar bags; she’s out. Robert can’t see a market, and he goes out. Daymond believes it’s too early; he’s out too. Mr. Wonderful offers $50K for 50%, but he wants 10% off the top until he recoups his investment.
Mark offers $100K for 40%. Kevin drops the royalty, and the percentage goes to 30%. Nicole steps into the hall to talk to her husband, and when she returns, she counters Mark with $100K for 30% plus a 10% royalty until he gets his investment back.
Mark says, “Done, done and done,” and Nicole leaves the Shark Tank with funding for Teddy Needs a Bath.
Teddy Needs a Bath Shark Tank Update
The deal made between Nicole and Mark Cuban on air did not go through, as seen on Shark Tank. Cuban is working with her, but not as an investor. Cuban loaned Nicole the money to finance Purchase orders. Teddy Needs a Bath will be on the shelves at all Babies R Us and Bye Bye Babies stores.
Traditional purchase order financing offers short-term loans at 15% to 20% interest. Mark Cuban is financing Nicole at a better rate. He’s become a financier and advisor to the business.
The business is featured in an update segment in episode 501 from season 5. She’s in over 450 Babies R Us stores. In the update, Nicole reveals she has a licensing deal with the world’s largest Teddy bear maker: Gund. They’re taking over all the manufacturing and distribution, and Nicole and her family moved to Hawaii!
The deal with Gund was for five years. In 2019, Nicole sold the brand to Charisma Brands for an undisclosed amount.
Posts about Teddy Needs a Bath on Shark Tank Blog
A New Way To Clean Stuffed Toys
Nicole Townend Teddy Needs a Bath Interview
Where Can You Buy It?
Teddy Needs a Bath is available for purchase on the company’s official website and in other retail stores. For more updates, check out their social media pages: Facebook and Twitter.
Quick Summary
- Teddy Needs a Bath is a zippered cotton bag that lets parents safely clean stuffed animals in the washer and dryer without damaging them.
- Nicole Townend secured a deal with Mark Cuban, but the equity deal didn’t close. Instead, Mark financed purchase orders and advised her.
- Nicole licensed the product to Gund, expanded into 450+ retail stores, and later sold the brand to Charisma Brands in 2019.
Curious to know about the other businesses that appeared on the same episode? Check out their business updates!
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She should market this to Build-A-Bear workshop and other stores like it. More people would see it and buy it.
Side note: I’m definitely buying this item and can’t wait to get it in!! I have a whole bunch of build-a-bears that need a bath. 🙂
I do not have little kids.I do however love the idea of the fabric sheets.do you sell them seperate?
Here they are! https://www.sharktankblog.com/gzhs
Company is poorly run. All I ordered was their primary product, a washing bag. No contact phone number. Never replies to email – EVER.
Placed an order and got a shipping notice quickly (label created, that’s it). It sat for 2+ weeks in “pre-shipment” status for a 3 day delivery package.
Would not return an email. Surprisingly as soon as I threatened a chargeback in a second email, the item shipping status changed.
I placed an order through the company website on 10/9/2017. The money has been taken from my account, but I still have not received the items. It is now 10/26/2017. I have sent multiple emails and messages through facebook. There is no phone number. I am extremely disappointed in the service so far and WILL NOT recommend this company to anyone in the future. If I don’t hear from them soon, I will consider contacting the Better Business Bureau to report them.
Happy to hear. Her story, creativity/book and Mark’s badass guidance is a win/win imo.