ZipIt Bedding Shark Tank Update – Shark Tank Season 5

By Rob Merlino  |  Last updated: June 24, 2026

Entrepreneurs Hayley Carr and Jennifer MacDonald pitched ZipIt Bedding, a zip-on top sheet and comforter system, in  Shark Tank Season 5 Episode 18. The two mothers recognized a common household problem: most children disliked making their beds. They always had the sheets balled up in a lump, so they were looking to find a way to make the top sheet and comforter a single unit. The two entrepreneurs partnered to develop the concept, and Smart Bedding was born.

ZipIt Bedding was a sheet and comforter combo. The sheet zipped to the comforter to make one seamless bed cover, kind of like a sleeping bag. It gives users the extra layer and cleanliness of a sheet without the hassle of dealing with a bunched-up top sheet every time they make their bed.

While making a traditional bed could take over a minute, ZipIt Bedding allowed users to make their bed in just a few seconds. Would the Sharks see potential in their innovative bedding product?

About ZipIt Bedding

Their invention combined a comforter and top sheet into one unit by using a zipper system. The result was a bed cover that offered the comfort and cleanliness of a sheet without the hassle of constantly rearranging bedding.

At the time of their Shark Tank appearance, ZipIt came in twin and full sizes, with plans for queen, king, and California king sizes in the future. Each 3-piece set came with a comforter, pillowcase, and fitted sheet. The twin set cost $55, and the full-size set cost $65.

Hayley and Jennifer probably needed a Shark to help them with big-box distribution.

ZipIt Bedding Shark Tank Pitch

When Hayley and Jennifer came to Shark Tank, they were seeking an investment of $75,000 in return for 20% of the company.

They demonstrated how the comforter was zipped to the fitted sheet. The pair had come up with several versions to fit bunk beds and other applications.

The founders revealed that their patent was still pending. They had sold approximately 1,000 sets using a three-minute television advertisement and made $7,500 in sales, but after expenses they took a loss.

They had interest from a major bedding supplier in licensing the product. The contract would have included a 50,000 minimum order, with 4% on U.S. sales and 6% on international sales.

The pair met with the company, but the contract would not have gotten the bedding on store shelves until summer, and the sisters wanted the product in stores by Christmas. They turned down the contract.

What Makes ZipIt Bedding Unique?

ZipIt Bedding offered a fresh approach to a common household problem through a combination of convenience and functionality:

• Comforter and top sheet zipped together to prevent tangled bedding.
• Allowed beds to be made in just a few seconds instead of over a minute.
• Was designed specifically to solve a problem many parents faced with children’s beds.
• Was available in multiple configurations, including options for bunk beds.

Did ZipIt Bedding Get a Deal on Shark Tank?

The Sharks questioned the wisdom of turning down the contract.

Kevin O’Leary strongly disagreed with their decision to reject the licensing agreement. Calling himself the “King of Licensing,” he believed they had passed on a valuable opportunity and decided not to invest.

Robert Herjavec felt the ladies had a very clear vision for their marketing, and he wasn’t sure he agreed with their vision. He didn’t feel he was the right person for ZipIt, and he was out.

Barbara Corcoran thought the ladies were passionate about their product, but that they didn’t have a clear business plan. She was out.

Mark Cuban questioned whether the founders were open to advice and did not believe they would be easy to work with, so he also dropped out. Combined reasoning: Mark Cuban didn’t believe they were open-minded or easy to work with, and he was out.

Lori Greiner was the only Shark standing. She believed that they had focused on the wrong angle and didn’t believe that DRTV and a commercial campaign were the way to go.

The ladies wanted to “do both,” using television and commercial spots to “build brand recognition.” Since Lori believed that they would have been better off taking the licensing deal and getting into major retailers instead, she was out.

The founders left the Tank without a Shark deal.

ZipIt Bedding Shark Tank Update

Although the Sharks didn’t believe in the marketing strategy, the ladies moved forward with their plan.

One of the biggest criticisms came from Lori Greiner, who believed their direct-response television (DRTV) advertising strategy would be expensive and ineffective. However, according to Hayley Carr, the campaign performed much better than expected and generated strong sales while keeping marketing costs relatively low.

Encouraged by the success of the campaign, the founders even created a promotional music video with the help of Grammy-winning producer Brian Kennedy.

Although the website remained active in 2015 and sales appeared strong, some customer reviews reported fulfillment issues and delayed deliveries.

The product also received additional exposure through appearances on major media outlets, including The Today Show, The View, CNBC, and Parenting Magazine, helping the brand reach a larger audience.

The founders successfully placed the product in Target, Bed Bath & Beyond, and Walmart.

The company reportedly generated approximately $3 million in annual revenue at its peak, proving that the founders were able to grow the business despite leaving the Tank without a deal.

As of May 2022, the products were still available only through Walmart and Amazon.

However, because the official website and social media pages were no longer active, the business appeared to have ceased operations.

Several bedding brands now offer similar products, suggesting that the founders’ innovation helped shape a growing niche within the bedding industry.

Where Could You Buy It?

At its peak, ZipIt Bedding products were available through major retailers including Target, Bed Bath & Beyond, Walmart, and Amazon.

However, with the official website and social media pages, including Facebook and X, no longer active, the business appeared to have ended operations.

Posts About ZipIt Bedding on Shark Tank Blog

Want to learn more about ZipIt Bedding’s original Shark Tank appearance and product concept? Check out our detailed coverage on Zip It Bedding – Zip on Sheets

Quick Summary

• Hayley Carr and Jennifer MacDonald pitched ZipIt Bedding, a zip-on comforter and sheet system that simplified bed-making and sought $75,000 for 20% equity but did not secure a Shark Tank deal.
• The Sharks were concerned about the founders rejecting a licensing agreement and questioned their growth strategy.
• Despite leaving without investment, ZipIt Bedding eventually reached major retailers and generated millions in annual sales. However, by 2022, the company’s website and social media accounts had shut down, signaling the end of the business.

Check out other Shark Tank Season 5 Episodes.

Curious about the other businesses featured in Shark Tank Season 5 Episode 18? Explore more updates and see which ideas made a splash in the Tank.

• Buzzy Shark Tank
• Bambooee Shark Tank
• Cheekd Shark Tank

By Rob Merlino

Follow:

Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.