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Jeska Shoe Company

jeska shoe company jessica haynes

Jeska Shoe Company entrepreneur Jessica Haynes was a big winner in the  Southern Arkansas University Donald W. Reynold’s Governor’s Cup in 2011. She won the yearly  Innovation Award in the Graduate Division. Jessica brings Jeska Shoe Company and her award-winning product, a prototype shoe that switches out stiletto heals for flats via an interlocking, magnetic mechanism, into the Shark Tank in episode 420. According to the website: “The Donald W. Reynolds Governor’s Cup is a statewide undergraduate & graduate business plan competition designed to encourage students in Arkansas, Nevada, and Oklahoma to act upon their ideas and talents in order to produce tomorrow’s businesses. This competition is aimed at simulating the real-world process of entrepreneurs creating a business plan to soliciting start-up funds from potential investors. ” As of the week prior to the air date, Jeska Shoe Company has no website and has not produced any shoes for the marketplace. It is a pre- revenue start-up.

Jeska Shoe Company Shark Tank Recap

Jessica entered the Shark Tank with her prototype shoes that switch out the stiletto heel for a wedge seeking $70k for an 30% share. Jessica reveals she’s got about $63K of her own money the business, mostly from an unspent college fund from her grandfather. Robert thinks women like having lots of shoes, so he’s out. Kevin, who NEVER funds pre-revenue start-ups, thinks Jessica has no plan; he’s out. Mark doesn’t know the shoe business, so he’s out. Barbara thinks women who could afford Jeska Shoes could also afford more than one pair of shoes; she’s out too.

In a Shark Tank tear-jerker, Daymond reminisces about his start-up days when his mother loaned him money to start FUBU out of their family home. Daymond tells Jessica he’ll make an offer, but it’s not a good one. He offers $70K for 70%. Daymond claims he has to do a lot of the work to get the product off the ground, hence the large percentage. Jessica says she’d rather have a small percentage of something than a large percentage of nothing and accepts.

DEAL: Daymond offers $70K for 70% of the business.

Jeska Shoe Company Shark Tank Update

Unfortunately, not all of the products that land a deal in the Shark Tank go on to achieve lasting success. In October 2014, Hayes posted a letter on Jeska Shoe Company’s Facebook page, announcing that she was closing down her business. She thanked the customers, friends, family and others who had supported her dream, but said the company had simply come to a place of “diminishing returns,” and that it no longer made sense to keep moving forward.

Even with a great product, and a solid mentor like Daymond John, not every product will sell. Hayes has the entrepreneurial spirit that should carry her forward, even after the failure of Jeska Shoe Company.

Posts about Jeska Shoe Company on Shark Tank Blog

Stiletto Switch for  Wedge

Jeska Shoe Update Interview with Jessica Haynes

Company Information





  1. Now if you could pair this with that shoe to boot conversion kit….

  2. SHOEpaholic says

    DSW sells well known shoe brands/designer footwear for well under that price point (not to mention discounts/coupons on top of that). Sounds like a disaster for the investor. Great passion, bad deal. 1) Lower the price 2) Nix all the goofy looking knick knack magnetized add ons and make a shoe with varying heel heights the incentive to buy your product. (A black flat, black wedge, black pump…. must haves in every women’s shoe arsenal). 3) Don’t continue the current prototype venture any further.

    • I think this is a fantastic idea! I think of when I travel and bring so many shoes. What a pain! especially when your luggage is over the 50lb limit. I just had that happen recently. I had 6 pairs of shoes. The most important thing for me is comfort, but it I also want to be fashionable too. Good luck!

  3. The average working women in corporate world would invest in these

  4. YES!! Finally someone who understands me!! I could throw a pair of tennis shoes and a pair of these in my suitcase – a plastic bag of shoe bows etc. and be on my way!! Yeah. I think $200 is a high — would rather it be $100 — and I would need flats… but looks like you have that covered. Love this — keep my address handy girl – you are going to be amazing…. Love your product!!!

    P.S. Yes, I too am a small business person.

  5. Make these work for a traveling executive and they will sell. Comfort and functionality with style will be the key. Make this a winner!!!

  6. I just seen this episode while I was visiting my son in Kansas and I was not able to watch it all but I love this idea about changing out the heels to be comfortable and fashionable at the same time.

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