Litter Jewelry Shark Tank Update – Shark Tank Season 3
Rachel Mann and Mackenzie Burdick pitched Litter Jewelry, a unique line of hand-made body jewelry, on Shark Tank.
Not all jewelry was made from gold and diamonds. Litter Jewelry turned discarded materials into high-fashion statements.
Litter Jewelry artists and entrepreneurs Rachel Mann & Mackenzie Burdick pitched their line of handmade jewelry on Shark Tank Season 3, Episode 8. The two sisters created unique body jewelry pieces from items they found at yard sales, bric-a-brac stores, and even the trash, hence the name “Litter.”
With strong margins and growing demand, the brand quickly sparked investor interest, leading to one of the most aggressive deals of the episode.
About Litter Jewelry
| Category | Details |
|---|---|
| Business Name | Litter Jewelry |
| Founders | Rachel Mann & Mackenzie Burdick |
| Industry | Fashion / Jewelry |
| Product | Hand-made body jewelry made from upcycled materials |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $80,000 for 51% equity |
| Deal Status | Daymond John & Mark Cuban |
| Deal Outcome | $80,000 for 70% equity |
| Valuation | ~$157,000 (Ask) |
These two women originally designed headpiece jewelry, but it expanded into body jewelry as their cache grew among celebrity clients like Lady Gaga and Kesha. Litter Jewelry was featured in many fashion magazines before its Shark Tank appearance and had increasing sales.
Rachel and Mackenzie also had a deal with Urban Outfitters to sell in their retail stores.
Litter Jewelry Shark Tank Pitch
Rachel and Mackenzie went into the Tank looking for $80K for a 51% share of their business.
While the two women were talented designers, they understood that the business side of Litter Jewelry was where they needed guidance and help from the sharks.
Kevin O’Leary wanted to bang out jewelry in a Chinese factory. Both he and Robert Herjavec liked the sisters, but they thought they would have to put in too much time running the business.
Their sales went from $78K in 2010 to over $150K the following year and were growing. From a business standpoint, the margins were impressive. Products cost around $2 to make and were sold for nearly $100, positioning the brand as both affordable and highly profitable.
What Makes Litter Jewelry Unique?
The following features set Litter Jewelry apart in the fashion space:
- Used upcycled and repurposed materials for sustainability
- Focused on bold, statement body jewelry rather than traditional pieces
- Had strong celebrity and fashion industry validation
- Maintained high margins due to low production costs
- Blended art, fashion, and environmental consciousness
Did Litter Jewelry Get a Deal on Shark Tank?
Yes, Litter Jewelry secured a deal.
Kevin O’Leary thought he would need to invest too much time, so he was out.
After a lot of back and forth, Daymond John offered them a “designer’s deal” where he would fund the business at $80K for 70% while giving Rachel and Mackenzie salaries.
Mark Cuban liked the women and offered to join in with Daymond to do “the website stuff” while Daymond handled retail distribution and manufacturing.
O’Leary jumped back in and offered what the sisters had asked for originally. Daymond then employed Cuban’s “24-second clock” as Barbara Corcoran urged them to decline the offer and deal with her.
Rachel and Mackenzie just wanted to make jewelry and were happy to let Daymond and Mark run the business side of things. They accepted Daymond’s and Mark’s offers and left the Shark Tank happy.
Litter Jewelry Shark Tank Update
A few days after appearing on Shark Tank, Rachel appeared in a YouTube video with Daymond explaining how far the business had progressed since taping their episode. They announced a collaboration with fashion model Selita Ebanks.
The jewelry was placed in high-fashion boutiques worldwide and appeared to be on the upswing. In December 2012, ABC announced that they would be featured in a follow-up segment in Shark Tank Season 4 Episode 14.
As of July 2021, the company was still in business. They sold on their website, Poshmark, and in hundreds of independent jewelry stores. They had a lifetime revenue of $6 million.
However, as of January 2022, their website was dark, and social media hadn’t been updated since 2018. It stated they weren’t currently accepting orders because they were moving. Rachel’s and McKenzie’s LinkedIn profiles still list the company as open.
By early 2023, the official website was no longer active, and the business appeared to have shut down or become inactive.
Despite its creative concept and early success, Litter Jewelry struggled to sustain long-term growth in a competitive fashion market.
Posts about Litter Jewelry on SharkTankBlog
You could explore more about the company’s journey through its preview post and follow-up post.
Where Can You Buy It?
As of now, Litter Jewelry products were no longer widely available through official channels like Facebook and Instagram.
Some pieces might still be found on resale platforms like Poshmark, but the brand itself was not actively operating.
Quick Summary
- Rachel Mann and Mackenzie Burdick pitched Litter Jewelry, their hand-made jewelry line created from upcycled materials, seeking $80,000 for 51% equity on Shark Tank.
- After multiple offers and negotiations, the sisters secured a deal with Daymond John and Mark Cuban for $80,000 in exchange for 70% equity, with Daymond and Mark handling the business side.
- Although initially successful, the company faced challenges, and as of February 2023, the Litter Jewelry website is no longer active, and social media had not been updated since 2018.
Check out other Shark Tank Season 3 Episodes.
Curious about the other businesses featured in Shark Tank Season 3 Episode 8? Explore more updates and see which ideas made a splash in the Tank.
