Boarderie Shark Tank Update – Shark Tank Season 14
Boarderie appeared on Shark Tank Season 14 with its ready-to-serve cheese and charcuterie boards. Here’s what happened during the pitch, the deal with Lori Greiner, and the company’s impressive growth after the show.
For years, sending gourmet gift baskets and cheese platters often meant sacrificing freshness or spending time arranging everything by hand. Aaron Menitoff and Rachel Solomon believed there was a better way to deliver a premium entertaining experience straight to customers’ doors.
On Shark Tank Season 14 Episode 7, the founders of Boarderie introduced their business, offering fully assembled, ready-to-serve cheese and charcuterie boards that could be shipped overnight anywhere in the United States.
Would the Sharks bite on their gourmet gifting business and invest in its rapidly growing future?
About Boarderie
| Category | Details |
|---|---|
| Business Name | Boarderie |
| Founders | Aaron Menitoff, Rachel Solomon |
| Industry | Food and Beverage |
| Product | Pre-assembled cheese and charcuterie boards |
| Funding (Pre-Shark Tank) | Self-funded with personal investments, loans, and an outside investor |
| Investment Asked | $300,000 for 5% equity |
| Deal Status | Deal secured with Lori Greiner |
| Deal Outcome | $300,000 for 9% equity |
Aaron launched Boarderie after the COVID-19 pandemic devastated his South Florida catering business, drawing on more than 15 years of hospitality and food-service experience to create a nationwide charcuterie delivery company.
Rachel later became one of Boarderie’s earliest customers after moving to Florida during the pandemic. Impressed by the product, she eventually joined Aaron as his business partner.
Boarderie’s ready-to-serve boards featured artisan cheeses, meats, nuts, dried fruits, jam, olives, and crackers, all freshly prepared and arranged on the serving board before being shipped overnight directly to customers.
The company also built a strong corporate gifting business using relationships from its catering days. Previous clients included Bruce Springsteen and Prince Harry. The business received another boost after being named one of Oprah’s Favorite Things for 2022.
Each large board cost $91 to make, wholesaled for $154, and retailed for $229, including overnight shipping.
Boarderie Shark Tank Pitch
Aaron and Rachel entered the Tank seeking $300,000 for 5% equity in Boarderie.
They introduced Boarderie as a nationwide service delivering fully assembled, catering-quality cheese and charcuterie boards, giving customers a ready-to-serve entertaining experience instead of ingredients they would have to arrange themselves.
The Sharks sampled the company’s “Shark-cuterie” boards and praised the taste.
Aaron explained that the company offered small, medium, and large boards that were manufactured using an assembly-line process rather than individually customized. Their 15,000-square-foot Florida production facility could manufacture up to 3,000 boards per day, with next-day delivery as the company standard.
Aaron shared his hospitality background, explaining that he had built one of South Florida’s largest catering businesses over 15 years before the pandemic forced him to pivot.
The company initially generated sales through eCommerce platforms, online retailers, and wholesale partners, including Williams Sonoma, DoorDash, and Costco, before its direct-to-consumer website launched in July 2022.
Sales reached $1.8 million in 2021, while they projected $4 million in 2022 with approximately $400,000 in profit. The direct-to-consumer website launched in July 2022 and generated $30,000 during its first month.
Rachel explained that customer acquisition costs ranged from $40 to $60, and the Shark Tank investment would help expand their direct-to-consumer business since third-party marketplaces prevented them from owning customer data and remarketing effectively.
She also shared that she had originally been a customer after moving to Florida during the pandemic, loved the product, and eventually became Aaron’s business partner.
What Makes Boarderie Unique?
Boarderie stood out in the edible gifting market through several competitive advantages:
- Ready-to-serve boards instead of DIY kits, allowing customers to serve the product immediately.
- Overnight nationwide shipping that allowed the company to deliver fresh boards across the United States.
- High-capacity assembly-line production capable of producing up to 3,000 boards daily.
- Expertise in corporate gifting, supported by relationships developed through the founders’ catering background.
- Premium retail partnerships that expanded the brand’s reach beyond its own website.
Did Boarderie Get a Deal on Shark Tank?
Kevin O’Leary questioned how the business could defend itself against larger competitors entering the market.
Aaron explained that Boarderie’s competitive advantage was its production facility and proprietary operating processes. He also revealed that he and his wife had invested $550,000 through a home equity line of credit, SBA loan, and business credit line, while Rachel had invested $2 million. They believed the facility could eventually support $70 million in annual sales.
Robert Herjavec liked the entrepreneurs but was not interested in such a small equity position, so he dropped out.
Mark Cuban believed the concept could easily be replicated by larger competitors and decided not to invest.
Kevin O’Leary offered $300,000 for 17.5% equity.
Barbara Corcoran offered $300,000 plus a $300,000 line of credit for 15% equity, believing the business would require additional capital.
Lori Greiner offered $300,000 for 13% equity. Multiple Sharks competed for the deal before Lori ultimately reduced her equity request to 9%, which Aaron and Rachel accepted.
The founders viewed Lori as a strong strategic partner because of her consumer marketing expertise, understanding of the target customer, and ability to help scale consumer products.
Boarderie Shark Tank Update
After appearing on Shark Tank, the deal with Lori Greiner closed quickly, and the company experienced explosive growth.
Rachel Solomon Fascitelli later shared on the Mitlin Money Mindset podcast that the partnership with Lori became an “incredible partnership” and that the deal moved quickly because she had prepared a detailed 300-page due diligence package for investors.
She also credited Lori’s consumer marketing expertise, audience, and promotional reach with helping accelerate the company’s growth.
Holiday Success Fueled Rapid Growth
The episode aired just before Thanksgiving 2022, giving Boarderie perfect exposure during the holiday gifting season.
Following the broadcast, the company went on to generate up to $1 million in weekly website sales through Christmas. Around the same time, Boarderie was featured on Oprah’s Favorite Things list and appeared on national television programs including Today and Good Morning America, further boosting brand awareness.
Sales increased by 1,000% by the end of 2022, and the company reached nearly $70 million in cumulative sales during its second year of business.
Expanding Operations and Product Line
The company expanded its workforce to more than 70 employees, including developmentally disabled adults hired through ARC Clients. Following Hurricane Ian, Boarderie also provided food for more than 100,000 power linemen helping restore electricity across Florida.
In October 2023, Boarderie earned a Guinness World Record for creating the world’s largest charcuterie board, measuring 20 feet by 14 feet and weighing 769 pounds. The food from the record-setting board was donated to The Lord’s Place, an organization serving homeless individuals in Palm Beach County, Florida.
The company broadened its product lineup by introducing baked brie boards, dessert boards, vegan options, gluten-free selections, and additional offerings.
By November 2023, Boarderie had reached $15 million in annual revenue.
Shark Tank Update Segment
During its Shark Tank update segment, Aaron and Rachel shared that 95% of sales now came directly through their own website, compared to relying on third-party marketplaces before Shark Tank.
Lori explained that she had helped Boarderie scale through consumer marketing guidance, stronger supplier relationships, and promotion to her millions of social media followers.
Before Shark Tank, the company had generated $3.3 million in sales. Within ten months of airing, sales had climbed to $15 million. The company had grown to 60 employees and planned to add another 15,000 square feet of production space to double its manufacturing capacity.
Boarderie’s Continued Growth
As of July 2024, Boarderie projected nearly doubling its shipments and expected nearly $60 million in annual revenue by the end of the year. Lori Greiner shared that the company had generated more than $50 million in sales and delivered over 300,000 charcuterie boards.
As of 2025, Boarderie remained in business and expanded its direct-to-consumer offerings beyond its original charcuterie boards. The company introduced themed boards for holidays such as Halloween, Thanksgiving, and Christmas, along with boards designed for birthdays, anniversaries, engagements, weddings, sympathy gifts, and other special occasions.
Boarderie also strengthened its online presence, attracting more than 350,000 Instagram followers while expanding its corporate gifting business and retail partnerships.
Where Can You Buy It?
Boarderie boards became available nationwide through the company’s direct-to-consumer website. Customers could also purchase them through select retail partners and online marketplaces, with overnight shipping available across the United States.
Follow them on Instagram and Facebook for more updates.
Posts about Boarderie on Shark Tank Blog
Check out the complete update on Boarderie, including the founders’ journey, Shark Tank deal, and latest business growth.
Quick Summary
- Aaron Menitoff and Rachel Solomon pitched Boarderie, a business that delivers fully assembled, ready-to-serve cheese and charcuterie boards nationwide, seeking $300,000 for 5% equity.
- After receiving multiple offers, the founders accepted Lori Greiner’s offer of $300,000 for 9% equity, gaining a strategic partner to help scale the company’s consumer business.
- Following its Shark Tank appearance, Boarderie achieved significant sales growth, surpassed $50 million in sales, and expanded its product lineup and nationwide reach.
Check out other Shark Tank Season 14 Episodes.
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