MistoBox Shark Tank Update – Shark Tank Season 4
A curated coffee subscription called MistoBox pitched its way to a deal with Mark Cuban and brewed up success beyond the Tank.
MistoBox entrepreneurs Samantha Meis and Connor Riley pitched their coffee of the month business on Shark Tank Season 4 Episode 23.
Check out more Shark Tank Season 4 Episodes.
About MistoBox
| Category | Details |
|---|---|
| Business Name | MistoBox |
| Founders | Samantha Meis and Connor Riley |
| Industry | Foods & Beverages |
| Product | Subscription-Based Coffee Service |
| Deal Status | Deal Secured with Mark Cuban |
| Investment Asked | $75,000 for 15% Equity |
| Deal Outcome | $75,000 for 30% Equity |
Just like a book-of-the-month concept, MistoBox sends 4 new, artisan-roasted coffee samples from all over the USA to your door. After that, you get to choose which one you want more of, and they send you a full bag.
For coffee enthusiasts, it’s a great way to try different roasts and flavors. You can subscribe for one month, 6 months, or a full year. As long as you belong to the club, you’ll get new coffees on your doorstep the first week of every month.
MistoBox Shark Tank Recap
Founders Samantha and Connor entered the Shark Tank seeking $75K for a 15% share of their business.
Samantha and Connor claimed to revolutionize the way people discover coffee, as each MistoBox is packaged with coffee from around the world. People ordered the ones they liked best for delivery to their homes.
They offered three different subscription options, which yielded two money-making streams, i.e, from the subscription service and from coffee sales.
Did MistoBox Get a Deal on Shark Tank?
Kevin O’Leary, aka Mr. Wonderful, offered $75,000 for 25% because he thought it was a crapshoot. Robert didn’t see the long-term vision, so he was out. Lori and Daymond weren’t coffee drinkers, so they were out too.
Mark said he wasn’t fully convinced yet, and Mr. Wonderful gave them a few seconds to persuade Mark to join the deal before he pulled out.
Mark demanded more equity because he knew he’d have to invest a lot of time in them. Eventually, Samantha and Connor offered him 30% of their company, and they closed a deal.
What Makes MistoBox Unique?
The experience of customized and personalized coffee that MistoBox offered was truly out of the box for their business model. Their focus on curation and personalization made them stand out in the vast market of coffee connoisseurs.
MistoBox Shark Tank Update
In an update segment, MistoBox founders shared how Mark pushed them to customize their coffee flavors to better match customer tastes and offer them at a more affordable price.
Over the three years after making the deal, they generated $2.5 million in sales.
In November 2020, MistoBox was acquired by Clive Coffee for an undisclosed sum. Connor Riley remained with the company, joining the management team and keeping an undisclosed stake in the business.
As of 2023, the net worth of MistoBox is around $5 million. Some of the sources suggest that the estimated net worth of MistoBox in 2025 is between $4 million and $6 million.
Posts About MistoBox on Shark Tank Blog
Read more on MistoBox’s Coffee of the Month concept.
Where Can You Buy It?
You can hop onto the coffee subscription bandwagon from their official website. They also use Twitter (X) to share updates about their brand.
Quick Summary
- Samantha Meis and Connor Riley pitched MistoBox, a subscription coffee service, on Shark Tank Season 4 Episode 23.
- The duo landed a deal with Mark Cuban.
- After Shark Tank, MistoBox grew steadily, was later acquired by Clive Coffee, and continues delivering curated coffee to subscribers nationwide.
Check out more updates of the businesses that appeared on the same episode.
- Mee-Ma’s Gumbo Brick Shark Tank Update
- Squirrel Boss Shark Tank Update
- Vermont Butcher Block and Board Company Shark Tank Update
