outerTerry Lin and Jiake Liu hope to furnish a deal when they pitch Outer, their outdoor furniture company, in Shark Tank episode 1111. According to Jiake: “Outer is a venture-backed startup based in Santa Monica on a mission to inspire happier, healthier and more fulfilling lives through innovative outdoor furniture and lifestyle products.” The two men started the business in 2017 with the idea of re-inventing both outdoor furniture and they way it is sold.

Liu is a computer engineer with a history of working for start-ups. Lin was a designer at Pottery Barn for more than ten years; his family also owns the Chinese factory where Outer makes its furniture. At the heart of the business is the outdoor sofa. It comes in 2-5 piece sections that can be configured several ways. They’re made with all weather wicker, stain resistant fabrics, memory foam cushions and they come with an integrated cover to protect them when not in use.

The Business

They keep their prices lower than the competition by eliminating showrooms. You order online, but if you want to take a look at the furniture “in action,” you arrange an appointment with a “neighborhood showroom.” These are real customers’ backyards. Potential buyers can see the furniture in a real setting and talk to people who already own it. Outer pays a flat fee to its neighborhood showroom hosts so there’s no “commission pressure” in the conversations.

Pricing for a four piece sofa/chair set is $3,300 delivered. While it seems like a lot, it’s in line with similar furniture from Lin’s previous employer. When you figure in the 10 year frame and five year wicker and cushion warranties plus the 365 day money back guarantee, it looks more like a bargain. While Outer only sells online and only has “showrooms” in Southern California, they are looking for a Shark to help them expand. Will a Shark want to sit on this sofa?

Company Information

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Posts about Outer on Shark Tank Blog

Outer Furniture – Outdoor Furniture

Outer Shark Tank Recap

Terry and Jiake will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Guest Shark Anne Wojcicki that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Outer will be available on Shark Tank Blog once this episode airs.

Outer Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Outer & Terry Lin and Jiake Liu as more details become available.

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