The Matte

the matteMelissa Clayton hopes the Sharks like The Matte, her temporary make-up counter, when she pitches it in Shark Tank episode 1215. She started the business in 2014 to combat a difficult problem: where to lay out all your make-up in a smaller bathroom. When she put make-up on, she was using her closed toilet seat and the edges of her small sink to lay out the make-up on and got sick of knocking things on the floor. There had to be a better way.

She envisioned a folding mat that folded to the size of an iPad and unfolded to cover a bathroom sink creating a “countertop” of sorts. After finding a freelance industrial designer, they went through many prototypes before landing on a final design. It’s a great product for small sinks and for traveling, too. She ordered a first run of 500 units in 2015 and never looked back.

This wasn’t Melissa’s first entrepreneurial venture, either. She founded Tiny Tags in 2012. That business makes personalized jewelry. She started it because she wanted to have a special, personalized piece of jewelry to honor the birth of her first child. Now, Melissa wants a Shark to help her with her newer venture. Will a Shark go to the mat for The Matte?

Company Information

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Posts about The Matte on Shark Tank Blog

Matte – Makeup “Countertop”

The Matte Shark Tank Recap

Melissa will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Guest Shark Kendra Scott that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on The Matte will be available on Shark Tank Blog once this episode airs.

The Matte Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Matte & Melissa Clayton as more details become available.

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