Wicked Good Cupcakes Shark Tank Update – Shark Tank Season 4
Tracey Noonan and Danielle Desroches brought homemade treats and clever packaging to the Shark Tank Season 4 with Wicked Good Cupcakes.
Tracey Noonan and Danielle Desroches pitched their product to the Sharks in Shark Tank Season 4 Episode 22.
Check out more Shark Tank Season 4 Episodes.
| Category | Details |
|---|---|
| Business Name | Wicked Good Cupcakes |
| Founders | Tracey Noonan, Danielle Desroches |
| Industry | Foods & Beverages |
| Product | Baked Goods |
| Deal Status | Deal secured with Kevin O’Leary |
| Investment Asked | $75,000 for 20% equity |
| Deal Outcome | $75,000 for $1 royalty until the investment is recouped + $0.45 in perpetuity |
Wicked Good Cupcakes is a venture rooted in Cohasset, Massachusetts, and started by mother/daughter duo Tracey Noonan and Danielle Desroches.
Tracey and Danielle got started when they decided to take a baking class together, wherein they created their first Wicked Good Cupcakes.
The reaction from friends and family was so great that they started selling their wicked good treats and have become a Boston area favorite.
The original bakery is in the quaint seaside town of Cohasset on Boston’s South Shore, but the Wicked Good gals partnered with a large commercial bakery to produce more treats.
Whatever the outcome from Shark Tank, the wickedness of their good cupcakes was already on the rise.
Wicked Good Cupcakes Shark Tank Recap
Wicked Good Cupcakes’ business really took off when they decided to put their cupcakes in a jar to make them easier to ship.
In addition to the sales from their bakery, they sell $73K in Wicked Good Cupcakes via mail order. Altogether, they projected $360K in sales for the year. All things considered, the duo requested $75,000 for 20% equity.
Did Wicked Good Cupcakes Get a Deal on Shark Tank?
When it came down to business, Robert wasn’t a dessert fan and didn’t buy into the mail-order concept, so he was out. Daymond liked the product so much that he couldn’t partner with Tracey and Danielle because he’d have eaten all the inventory.
Lori had concerns about the cupcakes’ shelf life, so she was out. Mark did not consider himself a baked goods expert, so he was out too.
That left Mr. Wonderful. He loved the cupcakes and offered Tracey and Danielle $75K, stating he didn’t want an equity stake; he wanted royalties.
Kevin asked for $1 per cupcake sold until he recouped his investment, then $0.50 per cupcake in perpetuity. The ladies countered with 40 cents and eventually settled on 45 cents. It was a sweet deal all around.
What Made Wicked Good Cupcakes Unique?
The short, sweet, and simple answer is its simplicity, which is clubbed with innovation. The mother-daughter connection enriched Wicked Good Cupcakes with an emotional connection.
The trendy packaging at the time, which involved the cupcakes being in a jar, allowed for more brand retention and scalability.
Wicked Good Cupcakes Shark Tank Update
Wicked Good Cupcakes shot an update segment in June 2013. Since appearing on the show and making a deal with Kevin O’Leary, the founders have secured a 15,000 square foot commercial baking facility.
They opened a shop in Faneuil Hall and a third shop in the South Shore Plaza Mall in Braintree, MA. The company had paid O’Leary all his money back and was on its way to over $2 million in annual sales.
In a season 7 update, Wicked Good Cupcakes appeared with Mr. Wonderful in Nantucket, where he officiated a wedding ceremony.
O’Leary announced the creation of his “Something Wonderful Platform,” where he hopes to package his Shark Tank businesses into a wedding industry sales and marketing entity he wants to grow to the hundreds of millions of dollars.
Tracey said that since partnering with Kevin, they’ve done $5.5 million in sales at the time. Things ended up working out for this business, big time. This was one of the best investments Mr. Wonderful made on the show.
In June 2021, the company was acquired by Hickory Farms for an undisclosed amount.
After Shark Tank, they did $40 million in sales, and Kevin made over $1 million in royalties.
Eventually, Hickory Farms offered a multi-million-dollar buyout, considering their $15 million net worth. Tracey said she watched her daughter become a millionaire, and they were grateful to Shark Tank for their success.
Posts About Wicked Good Cupcakes on Shark Tank Blog
Read more details about Cupcakes in a Jar.
Where Can You Buy It?
The company is majorly up and running to this day, and you can check them out on their official website if you are looking to secure some wickedly good sweet treats.
Their Facebook page keeps posting updates as well as offers from time to time.
Quick Summary
- Wicked Good Cupcakes, launched by mother-daughter duo Tracey and Danielle, landed a deal with Kevin O’Leary in Season 4 for $75K in exchange for royalties.
- Their cupcake-in-a-jar concept helped them scale mail orders and expand from a local bakery to multiple locations and a big commercial facility.
- After Shark Tank, they did $40 million in sales and paid Kevin back, and he earned over $1 million in royalties.
- In 2021, Hickory Farms acquired the company for a multi-million-dollar deal, marking it as one of O’Leary’s best investments.
Know about more businesses that appeared alongside Wicked Good Cupcakes on the same episode.
