EyeWris Shark Tank Update – Shark Tank Season 14
EyeWris continues building on its Shark Tank success with new styles, steady growth, and a focus on its innovative wrist-worn reading glasses.
For decades, people have been buying cheap reading glasses, only to lose or replace them repeatedly. On Shark Tank Season 14, Episode 22, father-and-son duo Mark Singer and Kenzo Singer introduced EyeWris, an innovative pair of foldable reading glasses that wrapped comfortably around the wrist like a bracelet when not in use.
Mark and Kenzo asked the Sharks for $25,000 in exchange for 5% equity in EyeWris. Would the Sharks be impressed by their patented invention and invest in the business?
About EyeWris
| Category | Details |
|---|---|
| Business Name | EyeWris |
| Founders | Mark Singer, Kenzo Singer |
| Industry | Eyewear |
| Product Type | Foldable reading glasses worn on the wrist |
| Investment Asked | $25,000 for 5% equity |
| Deal Status | Deal secured with all five Sharks |
| Deal Outcome | $125,000 for 20% equity |
Mark was no stranger to entrepreneurship. Although he was a woodworker by trade, Mark Singer previously founded Gorilla Glue after securing the U.S. distribution rights to a polyurethane adhesive. He later sold the business, giving him the experience and resources to pursue EyeWris.
While building that business, he came up with the idea for EyeWris. He constantly found himself needing reading glasses when none were available. Like many people, he bought inexpensive readers and kept pairs in different places, yet still struggled to find them when he needed them most.
He believed that reading glasses people could wear on their wrists, like a watch, would solve the problem. That’s when he brought in his son, Kenzo.
Kenzo, a structural engineer and accomplished jewelry designer, saw what his father was creating and joined him. Together, they developed foldable readers that fit around the wrist. They were scratch-resistant, smudge-resistant, and offered 100% UV protection.
At an original retail price of $110 per pair, they were more expensive than traditional readers, but they were designed to last, eliminating the need to constantly buy replacements.
EyeWris Shark Tank Pitch
Mark and Kenzo entered the Tank seeking $25,000 for 5% equity. Kenzo asked, “What do sugarless ice cream, low salt turkey bacon and cheese-free mac and cheese all have in common?” Mark joked, “They were all bought by mistake because I didn’t have my reading glasses with me at the supermarket.” The Sharks laughed.
Mark demonstrated the product by removing his EyeWris readers from his wrist and putting them on. He explained that the patented memory metal design allowed the glasses to spring open and snap shut. He also shared that they had received four international design awards while remaining fashionable.
The Sharks examined the samples and tried them on. Mark and Kenzo explained that they held utility patents in the USA, China, Japan, and Europe, with additional patents expected soon. The landed cost was $30.50, and the retail price was $110, including shipping.
Kenzo explained that he had used his structural engineering expertise to solve his father’s problem. After creating a working prototype, he left his engineering job to focus entirely on EyeWris.
Barbara Corcoran asked about Mark’s background. He shared that he had left home at fifteen and a half, had barely graduated from high school, had never attended college, and had spent 60 years designing and building furniture.
He also explained how he had started and sold Gorilla Glue, noting that every company he sold included a royalty component.
Kenzo said their website had launched in 2021. During the first nine months, while testing the market, they generated $28,000 in sales. Rather than spending aggressively on marketing, they limited advertising to $45 per day, allowing the business to remain slightly profitable.
Mark revealed that he had personally invested $630,000 into the company.
Daymond John asked why they needed a Shark. Mark became emotional, explaining that time was his most valuable asset. He admitted he no longer had another company-building journey left in him and wanted to leave Kenzo in the hands of successful, smart, honest, and ethical partners like the Sharks.
What Makes EyeWris Unique?
EyeWris stood out because it solved a common everyday problem with a practical and stylish design.
- Folded into a wearable wristband when not in use.
- Patented memory-metal frame that instantly springs open.
- Scratch-resistant, smudge-resistant, and UV-protective lenses.
- Protected by international utility patents and recognized with four international design awards.
Did EyeWris Get a Deal on Shark Tank?
Lori Greiner became emotional after hearing Mark’s story. She offered $25,000 for 10% equity, citing her experience selling millions of dollars’ worth of sunglasses and readers.
Kevin O’Leary followed with an offer of $50,000 for 10%, believing he knew how to rapidly grow the business.
Kenzo explained they had already built the product and secured the patents. What they needed now was the expertise to bring it to a much larger market.
Mark Cuban pointed out that every Shark recognized the opportunity and that Mark and Kenzo had negotiating power. Mark Singer explained they wanted to expand through retail, online sales, and licensing.
Daymond believed EyeWris had strong potential in the sports market and proposed joining Lori’s offer. Lori agreed. Kevin then asked whether Mark and Kenzo would give up 10% if three Sharks joined the deal, and they agreed.
Barbara and Mark Cuban also wanted to participate. The Sharks asked the founders to step into the hallway while they discussed the investment.
When Mark and Kenzo returned, all five Sharks offered $125,000 for 25% equity, with each Shark receiving 5%. Kenzo countered with 20%, and the Sharks accepted the deal.
EyeWris Shark Tank Update
After appearing on Shark Tank, EyeWris experienced the major boost in attention commonly known as the “Shark Tank effect.” Founders Mark and Kenzo Singer saw a significant increase in demand, with the company selling thousands of pairs of glasses after the episode aired.
The exposure helped push monthly revenue from approximately $28,000 to $77,000, while the company’s estimated valuation increased to around $1.6 million.
Product Expansion and Brand Direction
The company continued to focus on its original wrist-worn reading-glasses concept rather than launching completely new eyewear categories. EyeWris introduced new colors and style variations for both men and women while maintaining its core identity as a portable reading-glasses accessory.
Shark Tank Deal Status
It remained unclear whether the deal with all five Sharks officially closed, as EyeWris was not listed on some Shark-affiliated platforms.
Although the company appeared to secure an investment deal during its 2023 Shark Tank appearance, there has been no public confirmation that the agreement was ever formally completed.
Update Segment
The episode’s first rerun aired in July 2023, just three months after the original broadcast. At that time, there was still no evidence that the deal had officially closed. During July 2023, the glasses were discounted to $65.
Despite that, EyeWris continued to grow. The company sold its products exclusively through its website, later adjusting the regular price to $89 from the original price of $110.
While EyeWris’s exact net worth has not been publicly disclosed because it is privately held, reports have estimated the company’s value at approximately $1.6 million, based on sales growth and increased visibility after its appearance on Shark Tank. The company’s revenue growth following its appearance highlighted its market potential.
Customer Response and Long-Term Outlook
Customer feedback has generally highlighted the product’s convenience, portability, and usefulness for people who often misplace traditional reading glasses. The foldable, wrist-worn design has been praised for making reading glasses easier to carry and access, although some users have reported minor fit or comfort concerns.
Overall, EyeWris benefited from Shark Tank exposure, with increased sales, brand awareness, and market growth. The company has continued operating as a niche eyewear accessory brand, building on its original innovation rather than moving into unrelated product categories.
Where Can You Buy It?
EyeWris is available directly through its official website, where customers can purchase its signature foldable wrist-worn reading glasses.
The glasses are also available on Amazon, with occasional promotional discounts, including the post-Shark Tank price drop to $65. Customers could also follow the company on Facebook and Instagram for updates.
Posts about EyeWris on Shark Tank Blog
Want to explore more about the founders, Shark Tank pitch, and business journey? Read more details about EyeWris Readers on the Shark Tank Blog.
Quick Summary
- Mark and Kenzo Singer pitched EyeWris on Shark Tank Season 14 Episode 22, seeking $25,000 for 5% equity. The company featured innovative foldable reading glasses that wrapped around the wrist when not in use.
- All five Sharks invested $125,000 for 20% equity after negotiating with the founders.
- Following Shark Tank, EyeWris experienced strong sales growth, expanded its product line, and continued selling directly to customers through its website.
Check out other Shark Tank Season 14 episodes.
More products from this episode! Check out the updates of other businesses that participated alongside EyeWris.
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- Tones of Melanin Shark Tank Update
- Tucky Shark Tank Update
