Highlights
- Erin Bickley and Jenny Greer pitch Hold Your Haunches, a line of shapewear designed to smooth the derrière, seeking investment on Shark Tank.
- They secure a deal with Lori Greiner and Barbara Corcoran after a heated negotiation, resulting in a surge in sales.
- The company sold $1.5 million in product within six months of appearing on the show, but by January 2023, their website and social media were no longer active.
Overview
| Category | Details |
|---|---|
| Name | Hold Your Haunches |
| Founders | Erin Bickley and Jenny Greer |
| Industry | Shapewear |
| Product | Shapewear leggings with a special compression layer for a sleek, smooth appearance |
| Funding | Seeking $75,000 |
| Investment Ask | $75,000 |
| Equity Offered | 20% |
| Valuation | $375,000 |
Erin Bickley and Jenny Greer pitch Hold Your Haunches, their line of shapewear designed to smooth the derrière, in Shark Tank episode 519 on April 10. The two moms are friends and walking buddies who, back in 2010, started talking about how their bums were looking a bit to jiggly. They didn’t have any decent shape wear options, so they created one.
Hold Your Haunches slims the behind with a special compression layer underneath the exterior leggings. They promise to give you a great looking bottom without a lot of binding and sagging. The sleek black leggings look good for casual and dress-up affairs.
They currently sell their leggings on Amazon, several big e-commerce sites that sell shapewear, and around thirty small boutiques. The ladies are likely looking to the Sharks for help with mass distribution and getting their production costs down.
Hold Your Haunches Shark Tank Recap
Erin and Jenny did a deal with Lori and Barbara in a heated male versus female Shark battle. They sold out of stock after the show, but quickly re-loaded. Shark Tank Blog did an update interview with the Hold Your Haunches gals.
Hold Your Haunches Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. They really blew their sales numbers out of the water in the aftermath of their episode. They get an update segment in episode 619 in season six. We’ll see if they’ve continued their torrid sales pace.
In the update, they reveal that 6 months after appearing, they’ve sold $1.5 million in product and moved into a new facility. The first deal Barbara and Lori partnered on is “making behinds look great everywhere!”
Fast forward to August, 2021 and they are no longer selling on Amazon. This is likely due to the fact that there are dozens of lower priced compression pants on the site. On their own website, they have a 60% discount on every item. In a recent blog post, they say they’re working on HYH bathing suits. As of June, 2022, annual revenue is around $1 million. By January, 2023, the website is down and social media is dark.
Posts About Hold Your Haunches on Shark Tank Blog
Company Information
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