KidRunner Shark Tank Update – Shark Tank Season 7
KidRunner is a unique pull-behind jogging solution for parents that turned heads on Shark Tank and grew into a multi-million dollar niche fitness brand.
Will Warne hoped the Sharks would take a run at his KidRunner, a pull-along kid’s seat for joggers, in Shark Tank Season 7 Episode 25. Warne had tried to get funded on Kickstarter back in the spring of 2015, but he was unsuccessful. Since then, he had been forging ahead with his product.
The KidRunner looked a lot like a bicycle trailer for pulling a kid, but it was designed for joggers. Parents simply secured their kid in the lightweight, enclosed seat, strapped on the fully adjustable lightweight waist harness, and went.
Warne likely needed a Shark’s capital for production and assistance with marketing and distribution. No shark ultimately chose to invest.
About KidRunner
| Category | Details |
|---|---|
| Business Name | KidRunner |
| Founder | Will Warne |
| Industry | Fitness and Parenting Equipment |
| Product | Pull-along jogging seat for kids made from carbon fiber and Kevlar |
| Funding (Pre-Shark Tank) | Self-funded (~$73,000 invested) |
| Investment Asked | $500,000 for 20% equity |
| Deal Status | No Deal |
| Valuation | $2.5 Million |
Warne had some high-profile runners as brand ambassadors who actually ran races while toting their kids. The product was stable, aerodynamic, sleek, and lightweight at about 20 pounds due to its carbon fiber and Kevlar construction.
Unlike stroller runners, the KidRunner offered a smoother ride and allowed for rougher terrain
The product was available on a “pre-order” basis with a $200 deposit; the total cost for a new unit was $750. They had partnered with Composite Approach, a contract manufacturer specializing in small-scale advanced composite production and assembly, to build the units.
Pre-orders ended in December 2015, and delivery of the first units began in April or May of 2016.
KidRunner Shark Tank Pitch
Will entered with professional runner Max King, pulling Will’s daughter in a KidRunner. He was seeking $500,000 for 20% of the business.
He told the Sharks that running strollers was a billion-dollar business, and Robert Herjavec was skeptical.
Warne asked Robert to try it and ran up and down the hall. He liked it. All the jostling made little Sophie upset, but Robert blamed Kevin O’Leary.
However, concerns quickly emerged. Safety became a major topic, with sharks questioning stability and potential risks. Warne addressed these concerns confidently, explaining that the version shown was still a prototype and improvements were underway.
Pricing also raised eyebrows. He planned on selling them for $750, which some Sharks thought was high. He had invested $73,000 so far. Despite the innovation, doubts about scalability and consumer demand began to outweigh the excitement.
Did KidRunner Get a Deal on Shark Tank?
No, the KidRunner didn’t secure a deal on Shark Tank.
Barbara Corcoran was the first to go out, stating she didn’t think Warne would get it to market after learning about the pre-order done for the product.
Mark Cuban and Robert Herjavec agreed with Barbara and decided to pass.
Lori Greiner said she found the product unappealing and had safety concerns. She went out.
That left Kevin O’Leary, who said he could not find a market for the product. He went out as well.
In the end, despite an engaging demonstration and a unique concept, KidRunner left the Tank without a deal.
KidRunner Shark Tank Update
The Shark Tank Blog consistently provided updates and follow-ups about entrepreneurs who had appeared on the show. The company did eventually bring the product to market.
In 2021, they ran out of the first version and began taking pre-orders for the “2021 Version” on the website.
By November 2022, they were expected to be fully stocked with product. The price was lower too, at $674. Annual revenue was estimated at $4–$5 million.
The estimated net worth of KidRunner was between $8 million and $10 million as of 2025, considering its continued growth and sales.
As of recent updates, the company had expanded its offerings to include accessories for biking and skiing, allowing active parents to use the product across different outdoor activities.
Posts About KidRunner on Shark Tank Blog
You could read more details about the product in Kid Runner Jogging Stroller.
Where Can You Buy It?
KidRunner products were available for purchase on their official website. You could check their social media pages, Facebook, Twitter, and Instagram, to stay updated on their new product lines.
Quick Summary
- Will Warne pitched KidRunner, a pull-along kid’s seat designed for joggers, seeking $500,000 for 20% equity on Shark Tank.
- Despite some initial interest, concerns about the product’s marketability and safety led all the Sharks to pass on the deal.
- KidRunner eventually launched successfully, with annual revenue reaching an estimated $4–$5 million by November 2022.
Curious to know about other businesses that appeared on the same episode? Check out their business updates!
