Radiate Shark Tank Update – Shark Tank Season 9
Brent Davidson and Bryan Cantrell unveil Radiate, their portable campfire in a can, for investment on Shark Tank.
Brent Davidson and Bryan Cantrell seek to heat up the Tank with Radiate, their “portable campfire,” in Shark Tank Season 9 Episode 21.
Radiate is literally a campfire in a can. Each can is a little over 8 inches in diameter. They’re packed with recycled paper pulp soaked in recycled soy wax. When lit, a “campfire” suitable for roasting marshmallows or hot dogs lasts 3-5 hours. To extinguish it, just put the lid on the can. You can even douse it with water, and it will re-light immediately if you want it to.
Check out other Shark Tank Season 9 Episodes.
About Radiate
| Category | Details |
|---|---|
| Business Name | Radiate |
| Founders | Brent Davidson and Bryan Cantrell |
| Industry | Outdoor and Sporting Goods |
| Product | Portable campfire in a can |
| Funding | Kickstarter campaign raised $6,256 |
| Deal Status | Deal secured with Robert |
| Investment Asked | $50,000 for 20% equity |
| Deal Outcome | $100,000 for 25% equity |
| Valuation | $250,000 |
The guys launched the product in April 2017 with a successful Kickstarter that raised $6,256. This isn’t their first business venture together – they’re co-founders of Fleur de Spa, an eCommerce store that sells a proprietary line of skin care products.
The idea for Radiate came from the excess wax they produced for some of their skin care products. They were using old wax as giant candles, but it was too messy and bulky to tote around. One day, Bryan threw some wax and paper into an old cookie tin and the concept of a portable campfire was launched.
Radiate is great for anyplace you’d want a campfire, without the hassle. It’s safer and better for the environment, too. Since it’s made from 100% recycled materials, it’s totally sustainable. They also make them right here in the USA.
A two-pack costs $49; they also sell a four-pack for $95 and an 8-pack for $186. They likely want a Shark’s help breaking into outdoor and sporting goods retailers. Will a Shark light up over this business?
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Posts about Radiate on Shark Tank Blog
Radiate Shark Tank Recap
Brent and Bryan enter seeking $50,000 for 20% of their business. They give a brief history of the campfire and light up one of their products. After they describe it, they hand out samples, and Robert lights his up. The guys tell the Sharks they make each unit for $5.75 and sell it for $25.
Lori balks at the six-hour burn time—she thinks it’s too short. The other Sharks refute that claim and think six hours is a long time. One of the Sharks compares it to Instafire, but that product is used to start a traditional fire, not replace it.
To date, the guys have sold and shipped about 11,000 units in 30 days. 400 of those were from their crowdfunding campaign. The Sharks have more questions, too. Lori asks if they have a campfire – they do. Robert wants to know if it’s allowed where campfires are prohibited – the answer is mostly yes. Barbara wants to know if the container gets hot – yes it does and there is a warning label on the container.
Did Radiate Get A Deal On Shark Tank?
Yes, they did. Barbara offers $50,000 for 25%, but the guys keep talking. Mark thinks it’s too heavy – he’s out. Lori cites a conflict with Instafire – she’s out too. Rohan then matches Barbara’s offer.
Robert matches it too, but he chats with Rohan, then ups the offer to $100,000 for 25%. Brent and Bryan quickly accept.
Radiate Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Robert closed.
As is often the case, Radiate saw a big spike in sales after airing. The product was featured in numerous news outlets, too. Online reviews are mostly positive as well.
The company gets an update segment in Shark Tank Season 11 Episode 9. In the update segment, Robert attends an evening event to celebrate the company’s success, and they light hundreds of candles when it gets dark. As of August 2024, the company is still in business with an annual revenue of $2 million.
*** Editor’s note: We bought one and brought it to the beach (our beach doesn’t allow fires). A sheriff came over to us to put it out, and when he saw it was a giant candle, he said, “Cool!”
Where Can You Buy It?
Radiate portable campfires are available for purchase on their official website and on Amazon. For more updates, check out their social media pages, Facebook and Twitter.
Quick Summary
- Brent Davidson and Bryan Cantrell pitch Radiate, a portable campfire made from recycled materials, on Shark Tank.
- The product, priced at $25, has sold 11,000 units in 30 days, including 400 from their crowdfunding campaign.
- Robert Herjavec invests $100,000 for 25% equity, and the company continues to thrive with annual revenue of $2 million.
More products from this episode! Check out other businesses that participated alongside Radiate.
