Bombas Shark Tank Update – Shark Tank Season 6
Bombas founders Randy Goldberg and David Heath pitched their innovative buy-one-give-one sock brand on Shark Tank and landed a deal with Daymond John. Now, they are the show’s top-earning company with over $2 billion in lifetime sales.
Bombas appeared on Shark Tank Season 6 Episode 1. It is a comfort-focused sock and apparel brand with a mission to innovate and help the needy. The idea was sparked when the founders, Randy Goldberg and David Heath, heard that socks were the most requested item at homeless shelters. They designed premium athletic socks with features such as honeycomb support, Y-stitched heels, and blister tabs, and committed to donating one pair for every pair sold.
They launched with a successful Indiegogo campaign, raising over $145,000 on a $15,000 goal. Bombas adopted the mantra “bee better” as a reminder to be better for yourself and your community.
Check out other Shark Tank Season 6 Episodes
About Bombas
| Category | Details |
|---|---|
| Business Name | Bombas |
| Founders | Randy Goldberg and David Heath |
| Industry | Apparel |
| Product | Athletic socks with innovative features |
| Funding (Pre-Shark Tank) | Indiegogo campaign raised nearly $145,000 |
| Deal Status | Deal secured with Daymond John |
| Investment Asked | $200,000 for 5% equity |
| Deal Outcome | $200,000 for 17.5% equity |
| Valuation | $4,000,000 |
Randy Goldberg and David Heath hope to find a fit with a Shark for Bombas, their sock company with a social conscience, in Shark Tank Season 6, Episode 1.
The genesis of Bombas was when the two men heard a Salvation Army Major say, “socks are the #1 most requested clothing item in homeless shelters.” They thought they could make a better sock and donate a pair of socks for each pair sold. Even the business name – Bombas is Latin for “bee” – has socially aware connotations: “bees work together to make the hive a better place.”
As for the socks, they are colorful athletic socks with some nifty design features like a honeycomb support system, Y stitching in the ankles, blister tabs on the heel, seamless toes, reinforced footbeds, and “stay up” technology. These aren’t your grandpa’s old, black socks!
Randy and David funded their business through a successful Indiegogo campaign. They raised over $145,000 on a $15,000 ask and hit the ground running. Their message and their comfy socks apparently got the attention of the crowdfunding universe. Their mantra, “bee better,” applies to their charitable mission as well as the athlete in all of us who wears their socks.
Bombas is sold only online; they’re probably looking for a Shark to help them get onto shelves. Will Bombas be a good fit for one of the Sharks?
Bombas Shark Tank Pitch
Randy and David came in looking for $200K for 5% of Bombas. They explained the special design of their socks and their charitable mission. They handed out socks to try on. As the Sharks put the socks on, the Bombas guys explain their innovations. Robert says specialty sports socks are everywhere, which makes Bombas different. They explain they have a premium sock for far less than competitors.
What Makes Bombas Unique?
Bombas is not just making socks, but they are on a mission to make a difference. From the cushioned footbed and honeycomb arch support to the seamless toe and “stay-up” technology, every aspect is designed for all-day comfort. These are not the type of socks you grab in a pack of six at the store, but they are the ones you’ll actually look forward to putting on.
What actually sets Bombas apart is their unique selling point (USP) and the emotional connection they have built with their customers. For every pair you buy, the company donates a specially designed pair to someone in need. It’s a simple idea with a huge impact, and it’s more than just giving back.
Bombas products are made with comfort, durability, and thoughtful design in mind. It’s this combo of thoughtful design and purpose that’s made Bombas more than just a sock brand; it’s made them a movement. That purpose-driven approach has turned a basic item like socks into something people genuinely feel good about buying.
Did Bombas Get a Deal on Shark Tank?
The founders say they are looking at $1.2 million in sales for the year. The current venture funding that they have values the business at $4 million. Kevin calls them “sock cockroaches” and goes out.
Robert thinks the challenge is keeping socks as a stand-alone product with online sales. They reveal they haven’t spent money on acquiring customers, but Robert doesn’t like their answer – he goes out.
Lori doesn’t like that they want to hire a customer acquisition specialist; she’s out. Mark doesn’t like that the business has plateaued, and he thinks their margins are too low; he’s out too. That leaves Daymond. Kevin urges them to re-value the company before Daymond makes a decision.
Daymond then asks them to do a new valuation. Randy and David go to $200K for 10%, and Robert is incredulous. Daymond then says he’ll do $200K for 20%. The guys waffle and say they need more equity to get more investors.
Daymond says he’ll finance inventory if they do a deal, they counter at $200K for 15% with a $200K line of credit. Daymond counters at $200K for 17.5%. They want to call their CEO, but Daymond says he wants to deal with them. Randy and David accept, and they do the deal with Daymond!
What Happened to Bombas After Shark Tank?
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank. After an episode gets aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress.
Update Segment
In the Shark Tank Season 7 Episode 12 update segment, Daymond hosts Bombas, MySelf Belts, Sun-Staches, and Cozy Bug at an entrepreneurs workshop about increasing internet sales.
Celebrity chef Rocco DiSpirito is cooking for the group and giving advice on social media. He says businesses have to engage fans constantly to increase sales. They share a gourmet meal, and Daymond says these businesses have combined sales of over $11 million since appearing on Shark Tank. He thinks they are all going to an entirely new level. The company is also featured in the Beyond the Tank episode 207.
More Updates
Bombas gets another update in season eight’s episode 818. In this update, they tell of their continuing domination. They are well on their way to $100 million in sales!
This business gets yet another update in season 11, episode 1117. This features the company’s work with the homeless. It’s also revealed that Bombas is the top sales earner on Shark Tank with sales of over $300 million!
In February 2020, the company appeared in The Shark Tank Greatest of All Time Special in the “greatest money makers” segment. At that point, they were still the number one earner at $330 million.
As of June 2021, they were doing $171 million in annual revenue, and they were on track to become a billion-dollar brand. By March 2023, they were at $250 million in annual revenue. They employed around 160 people worldwide and have given away over 50 million pairs of socks.
The company got yet another update segment in episode 1503. The update began with the guys saying they made $900,000 in sales in their first year.
Ten years later, they have over $1 billion in lifetime sales, making them the first Shark Tank company to reach that milestone. They have 150 employees and manufacture in 15 facilities in 8 different countries. They’ve donated over 100 million items to the homeless, too. Daymond says the company has amazing products and an amazing story. It shows people want to give.
A few weeks after the update segment in October 2023, Bombas was the number one Shark Tank business with lifetime sales of over $1.3 billion. In 2025, the lifetime sales are recorded at over $2 billion. Though it’s difficult to understand precisely, the current net worth of Bombas is about $3.42 billion, as per estimates.
Read more details about Better Athletic Socks of Bombas
Where Can You Buy It?
You can buy Bombas directly from their official website, where you can find their full lineup of socks, underwear, and t-shirts for men, women, and kids. They often run bundle deals and seasonal offers, so it’s a good place to stock up.
Bombas socks are also available on Amazon, making it convenient for Prime members who want fast shipping. Currently, the company concentrates mainly on online sales, so you won’t find their products in big-box retail stores. Check out their social media on Facebook and Twitter for more details.
Quick Summary
- Randy Goldberg and David Heath pitched Bombas, a sock company with a buy-one-give-one model, on Shark Tank.
- Bombas raised over $145,000 on Indiegogo and has projected sales of $1.3 billion as of October 2023.
- Daymond John invested $200,000 for 17.5% equity, helping Bombas become the top-earning Shark Tank company with over $2 billion in lifetime sales in 2025.
Curious about other businesses that appeared on Shark Tank Season 6 Episode 1? Check out the business updates!
I love bombas! They are so comfortable and stylish. I can’t wait to see what new designs they come up with in the future.