Liberate Shark Tank Update – Shark Tank Season 13
Liberate Studio appeared on the Shark Tank Season 13. Unfortunately, they walked away without a deal, but it punched above its weight afterward.
Olivia Bowser seeks an investment in Liberate, her mental fitness studio, in Shark Tank Season 13 Episode 9. Think of Liberate as a health club for your mind. She started the business in May, 2020 during the global COVID-19 shut downs as a way to cope with the mental health issues she and many others suffered from due to isolation.
Check out other Shark Tank Season 13 Episodes.
About Liberate
| Category | Details |
|---|---|
| Business Name | Liberate |
| Founder | Olivia Bowser |
| Industry | Mental Fitness |
| Product | Virtual mental fitness studio with live and recorded classes |
| Funding | Self-funded initially |
| Investment Asked | $200,000 for 10% equity |
| Deal Status | No Deal |
| Valuation | $2,000,000 |
Like many others, Bowser is a fitness nut. She works out six days a week, but she needed something to help her with her “mental fitness.”
She found that yoga and meditation helped her mental state, so she decided to combine what’s best about going to gym classes with “mental fitness exercises.” With her extensive background in digital marketing and other skills, she set out to create her virtual mental fitness studio.
The result was Liberate, a series of 15, 30, or 60-minute classes that focus on different aspects of mental health. Classes include building confidence, resilience, meditation, and more.
Classes are live or, if you can’t be there live, on video. There are also some written materials for topics like journaling. Classes are taught by Olivia, a certified meditation and mindfulness teacher and yoga instructor, plus four other certified instructors.
Live classes are on Zoom twice a week, and the videos are accessed through the website. A minimum of four new classes are added each week. The cost is $19 per month or $99 for a full year. She likely wants a Shark’s help building out the depth of her curriculum.
Video
Liberate Shark Tank Recap
Olivia enters the Shark Tank seeking $200,000 for 10% of her business. She says she’s going to give them the best workout of their lives, and she unpacks a yoga mat and a journal. She explains the business and the classes. Kevin asks if she’s starting a cult and asks how he’ll make money with any of this crap.
She explains the subscription model and says that 65% of her revenue comes from the B2B market, which is $50,000 in revenue. She has $50,000 in lifetime sales. When Robert questions the valuation, Olivia says margins are over 90% and there is 178% growth quarter to quarter while building a scalable system, team, and curriculum.
Sales for the previous month were just $7500. Robert says she doesn’t have the scale, and her corporate program is too inexpensive.
Did Liberate Get a Deal on Shark Tank?
Mark believes in her business because the Mavericks have a full-time team psychologist, but she doesn’t scale it properly; he’s out. Robert says she’s too early; he’s out. She says she’s not leaving without a deal.
Daymond loves what she’s doing, but she hasn’t figured it out yet; he’s out. Lori, while the other Sharks chant her name, says she’s at a stage where she’s figuring out what she’s doing; she’s out. Kevin says it’s going to zero, and she should take it behind the barn and shoot it; he’s out.
Liberate Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The first re-run of this episode is in May 2022, just five months from the original air date. Not much has changed with the business, and there’s no “blockbuster” news out there.
By November 2023, Olivia’s business boasted over 200 corporate clients. She offers team-building services and one-time events virtually and in person. Her team has grown to 10 instructors/counselors, too.
Olivia was voted to the Forbes 30 Under 30 for 2024 in late December 2023. By July 2024, Olivia had grown Liberate into a “profitable six-figure business.” The estimated net worth of Liberate is $2.42 million, as of 2025.
The Shark Tank Blog will follow up on Liberate & Olivia Bowser as more details become available.
Posts about Liberate on Shark Tank Blog
Liberate Studio – Mental Fitness Studio
Where Can You Download It?
The Liberate Studio app can be downloaded from the iOS App Store. Other classes/ programs can be accessed through their official website. You can purchase journals or related products on Amazon. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Olivia Bowser introduced Liberate, a mental fitness studio, on Shark Tank.
- Faced tough scrutiny and controversial comments from the Sharks.
- Despite no deal, Olivia’s journey didn’t end there.
Curious to know about other businesses that appeared on Shark Tank Season 13 Episode 9? Check out their business updates!
