PolarPro Shark Tank Update – Shark Tank Season 7
PolarPro, a GoPro accessory brand, appeared on Shark Tank and secured a deal with Mark Cuban and Robert Herjavec. Today, PolarPro offers a wide range of camera gear and has an estimated net worth of $15 million.
Jeff Overall pitched PolarPro, his line of GoPro Camera filters and accessories, in Shark Tank Season 7 Episode 8. He showcased products that help outdoor enthusiasts capture extreme sports like surfing, snowboarding, and skydiving with stunning clarity.
His pitch impressed Mark Cuban and Robert Herjavec, sparking a Shark fight over the growing camera accessories brand.
About PolarPro
| Category | Details |
|---|---|
| Business Name | PolarPro |
| Founder | Jeff Overall |
| Industry | Camera Accessories |
| Product | GoPro filters, cases, and mounts |
| Investment Asked | $500,000 for 10% equity |
| Deal Status | Deal secured with Robert Herjavec and Mark Cuban |
| Deal Outcome | $1 million for 20% equity |
| Valuation | $5 million (in 2015) |
Jeff started the business while attending the University of California, Santa Barbara, in October 2011 with a small polarizer filter for the GoPro Camera. The filters are used to reduce glare and increase contrast when filming outdoors.
Since creating the filters, PolarPro has increased its product line to everything from GoPro cases to microphones to specialty mounting products for everything from surfboards to scuba gear, and much, much more.
They appeal to outdoor enthusiasts who use their GoPro Cameras in extreme conditions like surfing, snowboarding, sky diving, and scuba diving. Overall, he is an entrepreneur with a history; at age fifteen, he wholesaled Hermit Crabs to pet stores!
The product line is vast, as is distribution – they have a retail presence in dive shops and camera shops all over the USA and Canada. They’re constantly innovating to make action photography as cutting-edge as possible.
It could be they want a Shark to go global – the ABC press release says Jeff “surprises the Sharks with a lucrative proposition.” Would any of the Sharks dive into Polar Pro’s action-packed vision?
PolarPro Shark Tank Pitch
Jeff entered the Tank seeking $500K for 10% equity in his business. Mark Cuban exclaimed, “Dude!” as he reacted to Jeff’s pitch.
The founder explained his line of products. At the time of filming, PolarPro’s 3 most popular products are the Polar Pole – the world’s only battery-powered selfie stick, a case that allows users to charge multiple devices, and camera filters for drones. He asked which Shark “wants to ride this tasty wave?”
He explained he has margins of 71% to 300%. PolarPro has 31 products; they design and manufacture everything. The company was on track to do $5.6 million in sales in 2015. They hadn’t made much money because they reinvested in product development to stay ahead of the competition.
PolarPro got started while Jeff was filming videos on UC Santa Barbara’s ski team. He wondered why his videos didn’t have good resolution, and he discovered he didn’t have good filters. He researched filters and started making his own with $2000 of his student loan money.
Profits this year are only $300K because they spent over $1 million on tooling and product design. As of 2025, they had 1200 retail locations, all in small camera and dive shops.
At the time of filming, PolarPro was the third-largest drone aftermarket company. Drone filters are a big seller, and Jeff thinks that with the proliferation of drones, the company could go to $40-$50 million.
Did PolarPro Get a Deal on Shark Tank?
Mr. Wonderful said consumer electronics are too crowded; he was out. Mark said he wanted to make the right offer and didn’t want to waste time; he offered $500K for 10%.
Jeff, out of respect, said he wanted to hear other offers too before making a decision. Daymond John offered $500K for 15% and said, “SHARK FIGHT!”
Lori Greiner said she needs to be a good strategic partner and offered $500K for 10%. Robert said he would go in with Lori or Mark for an additional $500K for 10%.
Jeff confirmed a deal with Mark Cuban and Robert Herjavec for $1 million for 20% equity – 10% for each Shark. Jeff said, “I am stoked!”
PolarPro Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show.
Though the deal with Robert and Mark never closed, PolarPro’s Shark Tank appearance proved to be a turning point for the brand. Founder Jeff Overall revealed that website traffic skyrocketed from just a handful of visitors to over 9,000 at once, settling at a steady 100-150 concurrent visitors afterwards.
The surge in visibility helped PolarPro attract major retailers. They’ve added tripods, cameraman apparel like the PowerGrip H2O (a waterproof GoPro pole), the Defender lens protector and more to the line. As of December 2022, annual revenue is $5 million.
PolarPro has continued to evolve, launching its first DSLR lens lineup, the LightLeak Series, in August 2024, followed by the FilmVault in collaboration with Peter McKinnon in September 2024.
As of 2025, the company offers a wide range of camera accessories, from filters and matte boxes to drone and mobile filmmaking kits, available through Amazon and select international retailers.
With a strong global presence and steady growth, the estimated net worth of PolarPro is around $15 million as of 2025. It became one of the most successful Shark Tank companies.
Posts About PolarPro on Shark Tank Blog
Learn more details about PolarPro GoPro Accessories.
Where Can You Buy It?
PolarPro products are available for purchase on their official website and on Amazon. The brand offers GoPro filters, drone filters, mounts, selfie sticks, and camera cases. Follow PolarPro on Facebook and Twitter for updates on new product releases.
Quick Summary
- Jeff Overall sought an investment of $500K for 10% of PolarPro on Shark Tank Season 7 Episode 8.
- He secured a deal with Mark Cuban and Robert Herjavec for $1 million for 20% equity in the company.
- PolarPro offers a wide range of GoPro accessories, including filters, selfie sticks, and drone gear.
Check out other products that appeared in the Shark Tank Season 7 episodes.
Curious to know about other businesses that appeared on the same episode? Check out their business updates!
