Sap Maple Shark Tank Update – Shark Tank Season 9
Nikita Salmon and Chas Smith pitch SAP Maple, a beverage company using maple and birch sap.
Entrepreneurial cousins Nikita Salmon and Chas Smith want the Sharks to taste SAP Maple, their beverages made from maple and birch sap, in Shark Tank Season 9 Episode 21. Nick’s grandparents have been tapping maple trees since the 1950’s on their three hundred acre piece of land. Each year, they tap over 12,000 trees.
What comes out of the tree is sap, which is then distilled into maple syrup. Nick says he and his cousin grew up drinking the stuff from a bucket!
Check out other Shark Tank Season 9 Episodes.
About SAP Maple
| Category | Details |
|---|---|
| Business Name | SAP Maple |
| Founders | Nikita Salmon, Chas Smith |
| Industry | Beverage, Plant-based drinks |
| Product | Maple and birch sap beverages |
| Funding | Raised over $450,000 in equity and debt in 2015 |
| Investment Asked | $600,000 for 12% equity |
| Deal Status | No Deal |
| Valuation | $5 million |
Chas returned to Vermont after a three-year stint working for Senator Patrick Leahy’s judiciary committee in D.C. Next, he enrolled in the University of Vermont’s new Sustainable Entrepreneurship MBA program in 2014. When he and Nick started tossing business ideas around, they came up with SAP. Chas’ dad, Charlie, partnered with the two young men and a business was born.
It comes in cans with three different flavors or styles. One is carbonated like soda, one is like sparkling water, and one is just water. They produce and can everything in Vermont. The guys hope to join the growing market of plant-based drinks such as coconut, cactus, and other maple waters. Soda sales are going flat as consumers look for healthier alternatives.
The guys raised over $450,000 in equity and debt in 2015 to ramp up production. The rest of the start-up cash came from family and friends. They likely want a Shark to help them grow the brand beyond Vermont. Will a Shark tap into this new beverage?
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Posts about Sap Maple on Shark Tank Blog
Sap Maple Shark Tank Recap
Nikita and Chas enter the Tank seeking $600,000 for 12% of their business. They tell their story and give their pitch. Afterwards, they hand out samples. The results are mixed: Lori likes all three, but Mark, Robert and Barbara don’t like the sweeter products. Rohan thinks the birch sap soda is “nasty.”
They make a can for 50 cents and sell it for $1.99 or $7.99 for a six-pack. Sales in the past 15 months are $400,000. When they tell the Sharks they are basically carbonating raw syrup, they’re impressed.
A discussion of maple and birch sap’s health benefits ensues.
Did Sap Maple Get A Deal On Shark Tank?
Mark likes the products and could see giving them to his kids, but he doesn’t like their marketing; he’s out. Barbara doesn’t like the taste; she’s out. Lori really likes it but thinks the guys are too early; she’s early. Robert likes the health message—he offers $300,000 for 30% of the business. Rohan doesn’t see the “why,” and he goes out.
The guys counter with 20%, and Robert goes out. Thus, the entrepreneurs had to walk out without a deal.
Sap Maple Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. After their episode aired, they had over $100,000 in online sales within 10 days. They added some new flavors: cranberry-goji, ginger-lemongrass, strawberry habanero, and tangerine-chamomile.
The cousins had tirelessly prepared their website ahead of time, worried the surge in traffic might crash it. Thankfully, everything held up, and orders flowed in smoothly.
But not everything went exactly as planned. In a post-show interview with the University of Vermont, Smith admitted he wished he had pitched the product more clearly. He also noted that much of the Sharks’ positive feedback was left on the cutting room floor due to time constraints. Though Sap didn’t land a deal, it did land solid momentum and national exposure.
As of August 2024, they aren’t in any national chains yet, but they are still selling from their website and Amazon. The net worth of Sap Maple in 2025 is about $1.6 million.
Where Can You Buy It?
Sap Maple products are available for purchase on their official website and on Amazon. For more updates, check out its social media pages: Facebook and Twitter.
Quick Summary
- SAP Maple offers beverages made from maple and birch sap, available in soda, sparkling water, and plain water varieties.
- The entrepreneurs sought $600,000 for 12% equity but did not secure a deal.
- Despite mixed reviews, SAP Maple raised $450,000 in equity and debt in 2015 to ramp up production.
See what else is new! View other businesses featured in this episode.
