The Shemie Shark Tank Update – Shark Tank Season 4
Shelton Wilder Launches The Shemie, a Modern Slip for Women, appeared on Shark Tank Season 4. She walked away without a deal.
Highlights
- Shelton Wilder pitches The Shemie, seeking $60,000 for 20% equity to bring her modern women’s slip concept to life, using Shark Tank as a launch platform.
- Despite a compelling personal story, the Sharks decline to invest, citing concerns about the product’s early stage and the valuation.
- Although The Shemie initially gained traction after the show, production ceased in 2015, and Shelton Wilder transitioned to a successful career in real estate.
About The Shemie
| Category | Details |
|---|---|
| Business Name | The Shemie |
| Founder | Shelton Wilder |
| Industry | Fashion |
| Product | Modern women’s slip |
| Deal Status | No Deal |
| Investment Asked | $60,000 or 20% equity |
| Valuation | $300,000 |
The Shemie was one of those increasingly rare businesses to appear on Shark Tank. There was no business when entrepreneur and fashion designer Shelton Wilder pitched the Sharks in Shark Tank Season 4 Episode 7, just an idea.
When Shelton appeared, she literally launched her business. The Shemie is a modern version of the woman’s slip. She was seeking seed capital to get her business started. Shelton is no stranger to women’s fashion; she was a buyer for many years and a personal stylist at Nordstrom. She has the contacts and the product; she only needs some Shark funding.
Check out other Shark Tank Season 4 Episodes.
The Shemie Shark Tank Pitch
Shelton entered the Shark Tank seeking a $60k investment for 20% of the Shemie. There are models in the Tank with Shelton, showing the different versions of the modern-day slip. The Sharks have many questions; they are especially interested in why Shelton didn’t follow through with a previous product version.
In one of the most heartfelt segments on Shark Tank to date, Shelton reveals she has been sober for two years and eight months, and the previous incarnation of the Shemie was from when she was drinking. The old product has too many bad memories, and she wanted a fresh start.
Did The Shemie Get a Deal on Shark Tank?
The Sharks are respectful of her story (except for Mr. Wonderful), but they aren’t too sure about Shemie. Kevin doesn’t like the valuation; he’s out. Lori thinks Shelton can make it on her own; she’s out, too.
Robert thinks it’s too early, and Mark doesn’t know anything about fashion; they’re out. Daymond likes Shelton, but he’s not in the women’s slip niche, so he’s out, too.
The Shemie Shark Tank Update
Part of Shelton’s strategy was using Shark Tank as a vehicle to start her business. After she appeared on the show, she set up a Kickstarter program and raised over $30K to get the business started. Since then, the Shemie has begun production, and Shelton is making the circuit to all the fashion shows.
The Shemie has been featured in top fashion magazines like Vogue, W, Glamour, Cosmo, People Style Watch, Teen Vogue, Self, Star, and more. Shelton hoped to have her product on store shelves in Spring 2013.
Unfortunately, the Shemie ceased production in 2015. However, Shelton landed on her feet and is now a successful Realtor in the Los Angeles area.
Posts about The Shemie on Shark Tank Blog
Where Can You Buy It?
The company is no longer in business.
Curious about the other companies featured on Shark Tank Season 4, Episode 7? Check out the business updates.
When I watched this episode, I was touched in watching her story because it showed great strength to discuss such a sensitive part of her life. It shows and builds character. I, personally, would wear them. I think the brand is a wonderful brand and my husband, Michael, and I were also looking at other ideas to not only pitch to women but also to young girls. They could be sold at Justice, Old Navy, heck even retailers such as Target, Meijer’s, etc. and if need be have their own name such as Mini Shemie’s. Just thought there is a great potential for the product and its expansion.