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Episode 401 – Shark Tank Season 4


  • Controversial “cheater’s app” Cate App featured in memorable negotiation
  • eCreamery and Alpha M pitch custom ice cream and men’s fashion
  • Surfing-inspired Surfset Fitness hopes to make a splash
  • Update: Season 1’s Element Bars surpasses 1 million sold
Episode Information Details
Season 4
Episode Number 101
Air Date September 21, 2012
Featured Startups CateApp eCremery Alpha M Style System Surfset Fitness
Founders Phil Immler Becky App & Abby Jordan Aaron Marino Mike Hartwick & Sarah Ponn
Product Privacy app Ice-cream shop Hair-grooming digital product Exercise equipment & certificate trainers
Investment Ask $50,000 $250,000 $50,000 $150,000
Equity Offered 5% 33% 10% 10%


Shark Tank Episode 401, Season 4 has a controversial smart phone app called Cate App, more commonly known as “the cheater’s app,” as a featured business. Cate App entrepreneur Neal Desai provided one of the best examples of negotiation in the Shark Tank to date. Custom ice cream maker, eCreamery, hopes the Sharks will like their small batch ice cream flavors that can be personalized for gift giving. Aaron Marino, creator of the Alpha M Style System, wants to help men worldwide dress better, with the Sharks’ help. Mike Hartwick and Sarah Ponn bring their surfing based exercise equipment and classes into the Shark Tank, hoping the Sharks will hang ten with an investment.



Success stories are shown every week, and Shark Tank Episode 401 showcases Jonathan Miller’s Element Bar, a custom energy bar company Kevin Harrington invested in back in Shark Tank Season 1. Over 1 million Element Bars sold since the original episode aired.

ABC bought 24  Shark Tank Episodes for Season 4.  If you would like to appear on the show, check out our Auditions and Casting information.

Episode 401 – The Shark Investors and Entrepreneurs

The Shark Tank Episode 401 entrepreneurs will make their best pitch to the panel of five Shark investors who will use their own money if they choose to invest. The Shark Investors negotiate on the spot without any previous information, which differs from typical negotiations between venture capital investors and entrepreneurial start-ups.

Companies pitching the Shark Investors must go through a rigorous due diligence process before an on-air deal is completed. Shark Tank Blog follow ups help you keep track of the companies that end up successful and the ones that don’t complete their deal.

Thank you for reading Shark Tank Blog, the number one site for Entrepreneurs, Investors and Fans. Our content is updated multiple times day, giving you the latest information on Episode 401, Season 4, and all other seasons and episodes.

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