Over the years, Shark Tank has introduced viewers to hundreds of food and beverage startups hoping to land a deal with celebrity investors. While many products disappear after the cameras stop rolling, a few brands manage to turn television exposure into long-term grocery store success.
In fact, many companies experience what fans call the “Shark Tank effect,” where even an unsuccessful pitch can dramatically boost awareness and sales.
Today, several former Shark Tank food brands are thriving in major retailers across the United States. From healthier sodas and protein-packed drinks to gourmet snacks and frozen comfort foods, these products have become staples for many shoppers.
10 Shark Tank Foods Worth Adding to Your Grocery Cart
Many Shark Tank food brands have turned their television exposure into real grocery store success. From sweet treats and healthy drinks to globally inspired snacks, these Shark Tank food products are still thriving and worth looking out for on your next shopping trip.
1. Doughp Edible Cookie Dough
The Doughp transformed the guilty pleasure of eating raw cookie dough into a safe and indulgent treat. Founder Kelsey Moreira launched the company in 2017 to create edible cookie dough that could be enjoyed straight from the tub or baked into desserts. The brand appeared on Shark Tank Season 10 but left without securing a deal.
Instead of fading after the show, Doughp leaned heavily into e-commerce growth during the pandemic and reportedly expanded into major national retailers over the following years. The company later introduced Doughp Drops and protein cookie dough varieties to stand out in the crowded dessert category.
Popular flavors include Brownie Batter, Chocolate Chip, and seasonal releases. The products are generally positioned as premium dessert treats rather than budget snacks.
Today, Doughp products are available at retailers such as Walmart, Target, Costco, Kroger, and Meijer. Its frozen Doughp Drops and protein cookie dough options have also helped the company stand out in the crowded dessert market.
2. Tantos Puffed Pasta Chips
The Tantos introduced a creative take on chips by turning pasta dough into crunchy puffed snacks. Celebrity chef Joe Sasto and entrepreneur Sean Knecht founded the company in 2024 and appeared on Shark Tank Season 17 shortly afterward.
Although the exact launch timeline has not been widely detailed publicly, the brand gained rapid visibility following its television appearance. The Sharks praised the flavors but expressed concerns about competition in the crowded snack market.
The brand currently offers flavors like Marinara, Pesto, Cacio e Pepe, and Classico. You can find Tantos in stores including Fresh Market, World Market, Pop Up Grocer, and H-E-B.
3. Rumi Spice Seasonings
The Rumi Spice is more than just a spice brand. Founded by military veterans Emily Miller, Kim Jung, and Keith Alaniz, the company was created to support Afghan farmers and provide sustainable income opportunities for rural women in Afghanistan.
The founders appeared on Shark Tank Season 8 and accepted an offer from Mark Cuban, although the deal later fell through. Even without the finalized investment, Rumi Spice secured outside funding and expanded rapidly into national retailers.
Today, the company sells saffron, seasoned salts, cumin, fennel, and Middle Eastern-inspired spice blends. Rumi Spice products are widely available at Whole Foods and specialty grocery stores nationwide.
4. Copper Cow Coffee
Copper Cow Coffee helped introduce authentic Vietnamese-style coffee to a broader American audience. Founder Debbie Wei Mullin launched the brand to recreate the bold flavor and creamy sweetness of traditional Vietnamese coffee in a convenient format.
The company appeared on Shark Tank Season 12, where the Sharks praised both the taste and cultural authenticity of the product. Robert Herjavec offered a deal during the episode, though multiple reports later suggested the agreement did not officially close after filming.
Copper Cow Coffee later expanded into flavored coffees, creamers, and teas. Its products generally fall into the specialty coffee category, making them more premium-priced than standard grocery coffee brands. Today, shoppers can find the brand in retailers such as Whole Foods, Walmart, Costco, Target, and Thrive Market.
5. Moment Sparkling Botanical Drinks
Moment entered Shark Tank Season 12 with a mission to create calming beverages made with adaptogens and botanicals. Founders Aisha Chottani and Faheem Kajee wanted to offer consumers a healthier alternative to sugary soft drinks and energy beverages.
Although the Sharks did not invest in the company, Moment continued to grow after its television appearance. The brand expanded into multiple sparkling and still drink varieties featuring ingredients like ashwagandha and natural fruit flavors.
Popular flavors now include Blood Orange Ashwagandha, Mango Chili, and Lychee Mojito. Moment beverages are sold through Amazon, Sprouts Farmers Market, and independent health food retailers.
6. Ghia Non-Alcoholic Aperitifs
The Ghia capitalized on the growing alcohol-free beverage movement before it became mainstream. Founder Melanie Masarin created the brand to offer complex, botanical drinks inspired by Mediterranean aperitif culture.
Ghia appeared on Shark Tank Season 14, where the investors praised the flavor profile but hesitated over the company’s financial structure. After the show, Ghia reportedly secured additional outside funding from investors involved in the growing non-alcoholic beverage market.
Today, the company sells bottled aperitifs and canned spritzes in flavors like Blood Orange, Lime & Salt, and Ginger. Ghia products are typically marketed as premium non-alcoholic cocktail alternatives.
Today, Ghia sells bottled aperitifs and canned spritzes in flavors like Blood Orange, Lime & Salt, and Ginger. The products are available at Whole Foods, Trader Joe’s, restaurants, and specialty beverage retailers across the country.
7. BeatBox Mixed Drink Beverages
The BeatBox became one of the biggest Shark Tank success stories ever. Founders Justin Fenchel, Aimy Steadman, and Brad Schultz pitched their colorful boxed cocktails during Season 6.
The concept impressed the Sharks, leading to a major investment from Mark Cuban. The deal reportedly became one of the largest in the show’s history at the time, helping BeatBox rapidly scale its production and distribution.
Since then, the brand has exploded in popularity among younger consumers thanks to its vibrant branding and bold flavors. BeatBox beverages are now sold in more than 140,000 retail locations nationwide.
8. Poppi Probiotic Soda
Poppi may be one of the most recognizable Shark Tank food brands today, although many viewers remember it by its original name, Mother Beverage. Founders Allison Ellsworth and Stephen Ellsworth created the drink as a healthier alternative to sugary soda.
The company landed a deal with investor Rohan Oza during Shark Tank Season 10. After the episode aired, the brand rebranded as Poppi and quickly gained momentum online, especially through social media platforms like TikTok.
Rather than simply calling Poppi one of the leading prebiotic soda brands, industry analysts often point to the company’s rapid retail expansion and growing presence in major grocery chains as signs of its success. The flavors include Strawberry Lemon, Raspberry Rose, and Orange, and the drinks are widely available at Walmart, Costco, Target, Kroger, and Whole Foods.
9. Slate Protein Milk Shakes
The Slate Milk set out to reinvent flavored milk for adults by creating high-protein, low-sugar beverages. Founders Manny Lubin and Josh Belinsky pitched the brand on Shark Tank Season 11 but failed to receive an investment offer.
After the show, the company reformulated its products to improve taste and nutrition. That decision helped Slate expand rapidly into major grocery chains and fitness-focused retailers.
Slate now offers multiple flavors, including Classic Chocolate, French Vanilla, Mocha Latte, and Strawberry. The company has also expanded into protein cookies and sports partnerships, including collaborations with the UFC.
10. Brazi Bites
The Brazi Bites brought Brazilian cheese bread into the American frozen food market. Founders Junea Rocha and Cameron MacMullin introduced the gluten-free snack on Shark Tank Season 7.
The Sharks loved the product so much that a bidding war broke out during the episode. Although the deal eventually fell through after filming, the company still benefited enormously from the exposure and quickly sold out nationwide.
Brazi Bites has since expanded into additional frozen products, though its cheese bread remains the signature offering. Shoppers can now find the brand in Whole Foods, Wegmans, Sprouts, and Ralphs freezer sections.
Shark Tank Foods That Turned TV Exposure Into Grocery Store Success
Shark Tank has become far more than just a reality television show. For many food entrepreneurs, it serves as a launchpad into national retail success, even when investors choose not to make a deal.
Several of these brands turned television exposure into long-term growth by improving products, expanding distribution, and building loyal customer bases.
The next time you walk through your local grocery store, keep an eye out for these Shark Tank food brands. You may discover your next favorite snack, drink, or dessert hiding right on the shelf.
